Idea to Startup

Stop Beating Yourself Up

How to Get Your First 1,000 Customers (Encore)

The Four Questions that Kill Bad Differentiators (feat. The Rabbi, The Coffee Founder, and The Poison Ivy Guy)

The Vacuum Strategy - Letting Go to Move Forward (A No Whisper Ideas Post)

Mailbag! Beating Idea FOMO, The Best Stories for Founders, and Simple Startup Math

Testing an Idea's Potential Using the ERP Rubric: FODMAPs

A Startup Misogi (A No Whisper Ideas Post)

How to Pick Which (Of Your Many) Ideas to Pursue

Giving Your Startup an Identity

Extreme Quality

How I'd Start a Startup in 2025

Testing an Idea Live on the Pod, Part Two: AI for Parenting

A Live Idea Test: AI for Parenting

Thanksgiving Mailbag: Are all the good ideas taken? What should I do about AI? What single skill should I focus on?

Three Ways to Approach Your Startup Like a Pro (Encore)

How to Engineer Luck

How to Productize Your Customer's First Step (Encore)

A Thing That Always Works: The 5-Minute List

Three Types of Problems Worth Your Time to Solve

Another Lesson at 40: Three Shortcuts for Getting Started

Writing Persuasive Copy That Tests Your Startup Idea

A Lesson at 40: Happiness and Hard Things

Are You a Freelancer or an Entrepreneur?

The Exciting Part - Building a Product and The Test (Part 4 of Starting a Startup Live)

Running a Concierge MVP (Part 3 of Starting a Startup Live On The Pod)

Starting a Startup Live On The Pod, Part 2

Testing a Healthcare Startup Idea Live On The Pod, Part 1

How to Spot Promising Startup Ideas (feat. the Hard Startup Myth and the Hassle Premium)

How to Choose The Right Quest

How to Find Juicy Problems (ITS Classic)

The Daniel Tiger SOP - How to Regularly Do Hard Stuff

A System to Help You Become Wildly Creative

How to Use One-Person Landing Page Tests to Find Your Differentiator (ITS Classic)

How to Not Screw Up Pricing For Your Startup

A Podcast Figuring Out Your Value (ITS Classic)

How to Prioritize as an Idea-Stage Founder (ITS Classic)

Things That Always Work and Things That Never Work

How to Create Useful Content (for people who don't think they can create content)

A Mouse Pod (How to Stand Out in a Crowded Market)

A Weekly Prioritization and Audit Framework for Entrepreneurs (ITS Classic)

Running a Concierge MVP Live (feat. the four-step Concierge MVP framework)

How to Start the Business You’re Not Quite Ready to Start

How to Take Yourself Seriously feat. The Entrepreneurship Handbook (ITS Classic)

A Startup Storytelling Framework for Non-Storytellers

When to Pivot and When to Stick (aka what to do with all your startup ideas) ITS Classic

How to Pick Your Startup's First Customer

A System to Do Hard Things (ITS Classic)

How to Build the First (Magical) Version Of Your Product This Weekend (ITS Classic)

A System to Generate Ideas (aka how to let your brain be a brain)

20-ish Minute Skill: The Concierge MVP (ITS Classic)