Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots.
We begin by embracing the reality that both founders and customers are irrational. Then, we build out steps and a process to address this. We start with a life audit, increase our Luck Surface Area, tackle the unit economics of working with ... Show More
Nov 20
How to Finally Get Your Ideas Into the World as a Right-Brain Founder
<p>This episode is a toolkit for right-brain founders who get lost in ideas and struggle to execute. Brian shares three practical systems—AI as your left brain, the Regroup System, and the Ice Box—to help you make consistent progress, despite the whole right brain thing. This is ... Show More
17m 56s
Oct 30
How to Niche if You're Afraid of Niching
<p>Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just h ... Show More
23m 49s
Dec 2023
THE BIGGEST STARTUP OPPORTUNITIES IN 2024 BY LEAN STARTUP GUY ERIC RIES
Greg interviews Eric Ries, author of "The Lean Startup" and founder of The Long Term Stock Exchange.They talk about how to test business ideas, why businesses with a social mission will outperform, and opportunities in AI.►►Subscribe to Greg's weekly newsletter for insights on co ... Show More
46m 41s
Jul 2024
Local businesses to start with NO startup costs
Join us for an insightful conversation with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into the mindset required for entrepreneurial success and we reveal two promising startup ideas. At the beginning of the episode, we discuss strategies to avoid burnout ... Show More
1 h
Jul 2025
318: Stop Hiding And Start Living Authentically Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Accountant, Owner Or Self-Employed
<p>Have you ever paused and really asked yourself, Who am I? I don’t mean what you do for a living. Or what others expect of you. I mean the real you. The version of you that shows up when no one’s watching. The one that doesn’t pretend, doesn’t shrink, and doesn’t perform. Mos ... Show More
5m 35s
Apr 2025
SPECIAL SERIES: This Is How You Should Audit | Bathroom Break #52 🚽
We’re heading into a bumpy economy. So, it’s time to audit what we’re doing in marketing. How do we do that? Auditing is all about alignment. Are your brand’s efforts in line with what’s going on in the world? Are you wasting any money, time, resources, etc.? One of the first thi ... Show More
11m 47s
Jul 2025
5 Startups I’d Build If I Were in My 20s
I share 5 startup ideas that could be launched for under $500, particularly aimed at entrepreneurs in their twenties. Each idea requires minimal technical expertise to start and can be launched using existing platforms like Notion, Circle, Discord, or simple AI tools. These ideas ... Show More
12 m
Sep 2024
24 Steps to Launch a Start-Up
Many people aspire to entrepreneurship. But Bill Aulet, who has advised founders for decades, warns that it remains a high-risk endeavor. In this episode, he outlines concrete steps anyone can take to get a new venture off the ground — including intrapreneurs within large organiz ... Show More
28m 46s