Today, we talk about how to price your startup. We touch on the four places to find margin, the Taco Bell pricing strategy, and using price to attract customers. We talk through pricing an AI assistant, basketball lessons, honey, and pilates. After this pod, you'll (hopefully) think about pricing your startup completely differently.
May 2024
144: Q&A Episode - Coaching Call Q&A: How do you set your prices, raise prices, and book at those new prices?
<p>Have you struggled with setting up pricing for your business? Maybe you’re new and wondering where to start or you’ve been in it awhile and want to raise your prices. This episode is for you. In today’s episode I’ve got something brand new for you. I am back with not just a Q& ... Show More
35m 5s
Dec 2020
Playbook 3: Mastering negotiation
Every 10th episode, we tear down one topic. This is how to master negotiation.
FOUR ACTIONABLE TAKEAWAYS
Set expectations with the Upfront Contract - pricing should be determined after your discovery, not before
Price is based on internal (timeline, pain points) and external fact ... Show More
28m 23s
Jun 2025
698. How to Price Your Products for Profit: A Proven Formula for Scaling Your Product-Based Business
Hey there, Product Bosses! Have you ever looked at your pricing and thought, “There’s no way I can make money like this”? You’re not alone—and the truth is, most product-based business owners aren’t priced to scale. Whether you're selling on Etsy, Amazon, in-person markets, or yo ... Show More
21m 11s