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On Strategy Showcase
by Fergus O’Carroll
261 EPISODES
Jul 2021
Play for free
All Episodes
Inside the judge's room for Favor Delivery's Gold Effie
Fergus O’Carroll
Behind Telstra's Marketing Transformation
Fergus O’Carroll
The story behind Turo, the Airbnb of cars
Fergus O’Carroll
On the Spot: Corona & Uber Eats
Fergus O’Carroll
The story behind Uber Eats' "Football is for Food"
Fergus O’Carroll
How Josh Wines turned reluctance into social Effie Gold
Fergus O’Carroll
Live with Effie winners in NYC
Fergus O’Carroll
On the Spot: Tesla & Poppi. Planners talking about brands they've never worked on
Fergus O’Carroll
How Life360 is hilariously taking a bite out of Apple
Fergus O’Carroll
Canva's campaign to drive expansion into B2B
Fergus O’Carroll
Live from Auckland: Lessons in Punching Above Your Weight
Fergus O’Carroll
Live from Sydney: Breaking the Laws of Average
Fergus O’Carroll
On the Spot: Starbucks and JCPenney. Planners talking about brands they've never worked on
Fergus O’Carroll
Coors Light. From state of beer to state of mind
Fergus O’Carroll
Skittles. An Effie Best-of-the-Best Winner
Fergus O’Carroll
Life after Agency Life Ep#3 (Tom Morton, Britton Taylor, Lisa Prince)
Fergus O’Carroll
On the Spot: Progressive & Chick fil-A. Planners talking about brands they've never worked on
Fergus O’Carroll
Debuting the U.S. version of The Long & the Short of it
Fergus O’Carroll
The Entertainer's campaign focuses on our kids charming obsessions
Fergus O’Carroll
Life After Agency Life Ep#2 (Marcus Collins, Suzanne Powers, Gareth Kay)
Fergus O’Carroll
On the Spot Mar 2025 - where planners talk about brands they’ve never worked on
Fergus O’Carroll
The story behind Kellogg's brand refresh
Fergus O’Carroll
Live from Toronto: Rise of the Independents
Fergus O’Carroll
This B2B campaign is a masterclass in proving the effectiveness of a message
Fergus O’Carroll
Humor is Duluth's superpower in building a billion dollar brand
Fergus O’Carroll
Uber. Extending the consumer brand into a B2B world
Fergus O’Carroll
Greg Hahn and Nicole Parlapiano with the story behind Tubi's new work
Fergus O’Carroll
Planners guess how their favorite Super Bowl ads tested (it's hilarious)
Fergus O’Carroll
Procell's B2B reframe: from price to buy to cost to replace
Fergus O’Carroll
The story behind Tinder's "It Starts with a Swipe"
Fergus O’Carroll
How creating doubt created opportunity for B2B brand Informatica
Fergus O’Carroll
Tom Roach and Sarah Newman on APG's AI Initiative
Fergus O’Carroll
What happens when Disney and adam&eveDDB get together?
Fergus O’Carroll
2024 Media Highlights with Michael Beach
Fergus O’Carroll
Live from Chicago: The Holiday Ads Special
Fergus O’Carroll
EP#1 Life After Agency Life
Fergus O’Carroll
Live from Los Angeles: Brands+Entertainment
Fergus O’Carroll
How McCain's patient commitment to brand-building paid off
Fergus O’Carroll
Live from New York: The Future of Ideas
Fergus O’Carroll
How Cheetos flipped a negative feature into a positive vibe
Fergus O’Carroll
Workday's Rockstars campaign and its Effie-winning goal
Fergus O’Carroll
Burger King's buzz-building "Bundles of Joy" campaign
Fergus O’Carroll
Live from London: Martin Weigel, Lucy Jameson and Martin Beverley
Fergus O’Carroll
The Titanium-winning Marina Prieto campaign from JCDecaux & David
Fergus O’Carroll
Pot Noodle's brilliant, Effie-winning response to a failed product launch
Fergus O’Carroll
Classics episode: Harvey Keitel for Direct Line insurance
Fergus O’Carroll
The truth behind the Michael Cera campaign
Fergus O’Carroll
How Michelob Ultra’s “Social Athlete” reframed lite beer
Fergus O’Carroll
Classics Episode: Redefining the Value of a Vote
Fergus O’Carroll
Pop-Tarts 2024 Gold Effie Pop-Tartigans social hit
Fergus O’Carroll