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On Strategy Showcase
by Fergus O’Carroll
298 EPISODES
Jul 2021
Play for free
All Episodes
What happens when the Airbnb team takes on a mortgage brand?
Fergus O’Carroll
On the Spot: Levis and Jeep
Fergus O’Carroll
Planning for Effective Outcomes 2026 Ep#1: Getting to the Client Brief
Fergus O’Carroll
Life in the Valley live from Uber in San Francisco
Fergus O’Carroll
How this Grand Effie winner fought generics and held its price premium
Fergus O’Carroll
W+K and Trainline on turning your greatest weakness into opportunity
Fergus O’Carroll
Dos Equis' Most Interesting Man In the World is back. We talk about why
Fergus O’Carroll
On the Spot: Rocket Mortgage and other post Super Bowl rants
Fergus O’Carroll
The new book that makes the business case for creative effectiveness
Fergus O’Carroll
Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish
Fergus O’Carroll
Live from Arnold in Boston: Brains, Grit and Brand Building
Fergus O’Carroll
Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection
Fergus O’Carroll
On the Spot: Burberry & Johnnie Walker
Fergus O’Carroll
How Dr. Dre is putting swagger back in the Goodyear brand
Fergus O’Carroll
How Archer uses exaggerated reality to draw attention to genuine ingredients
Fergus O’Carroll
Meet the team behind Amazon's ad strategy
Fergus O’Carroll
Live from Highdive in Chicago. The Holiday Ads Special
Fergus O’Carroll
Live from Mother in London: Reflections on 2025
Fergus O’Carroll
The story behind Indeed's Gold Effie-winning entrance into the Indian market
Fergus O’Carroll
On the Spot: The Ordinary & Claude AI
Fergus O’Carroll
Live from the 2025 UK Effie Awards
Fergus O’Carroll
Live from Deutsch in LA: Those Moments of Magic
Fergus O’Carroll
Chris Beresford Hill shares the truth behind Michael Cera for CeraVe
Fergus O’Carroll
How Persil followed women into sports
Fergus O’Carroll
Live from Mischief in NY: Has what matters most ever changed?
Fergus O’Carroll
On the Spot: British Airways and Dr. Pepper
Fergus O’Carroll
A conversation about strategy with Joe Burns of Quality Meats
Fergus O’Carroll
Live from Dallas: Ideas Born in Texas
Fergus O’Carroll
Polaroid chases a comeback with the camera for an analog life
Fergus O’Carroll
On the Spot: GAP and Chili's.
Fergus O’Carroll
The story behind Highdive's rise to fame as America's Super Bowl agency
Fergus O’Carroll
Rick Brim, Martin Beverley and Polly McMorrow on their new venture
Fergus O’Carroll
Behind the scenes of Athletic Brewing's alcohol-free brand play
Fergus O’Carroll
Neutrogena's new angle on skincare: 90s nostalgia
Fergus O’Carroll
The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives
Fergus O’Carroll
On the Spot: Travel & Telco (the two Ts of summer)
Fergus O’Carroll
Yerba Madre’s Rebrand with CMO Emily Kortlang
Fergus O’Carroll
Inside the judge's room for Favor Delivery's Gold Effie
Fergus O’Carroll
Behind Telstra's Marketing Transformation
Fergus O’Carroll
The story behind Turo, the Airbnb of cars
Fergus O’Carroll
On the Spot: Corona & Uber Eats
Fergus O’Carroll
The story behind Uber Eats' "Football is for Food"
Fergus O’Carroll
How Josh Wines turned reluctance into social Effie Gold
Fergus O’Carroll
Live with Effie winners in NYC
Fergus O’Carroll
On the Spot: Tesla & Poppi. Planners talking about brands they've never worked on
Fergus O’Carroll
How Life360 is hilariously taking a bite out of Apple
Fergus O’Carroll
Canva's campaign to drive expansion into B2B
Fergus O’Carroll
Live from Auckland: Lessons in Punching Above Your Weight
Fergus O’Carroll
Live from Sydney: Breaking the Laws of Average
Fergus O’Carroll
On the Spot: Starbucks and JCPenney. Planners talking about brands they've never worked on
Fergus O’Carroll