On Strategy Showcase

Grow Therapy and its challenger brand mindset

Beefeater 0.0 and Jamiroquai with Damien Le Castrec and Shelley Smoler of Lucky Generals

On the Spot Live in NYC: Three Strategists. Three Campaigns. One Winner. So fun.

Life Stage vs. Generational Cohorts and the Implications for Strategy

Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman

The reframing of Coinbase with Gareth Kay, Cat Ferdon and Joe Staples

On the Spot: Joe Burns of Quality Meats and Jon Crowley of Fuse Create

James Hurman on his Lions Master of Advertising Effectiveness program

Live from BBDO Chicago: The Scarcity of Difference in Marketing

The $170B Creative Wasteland of Retail Media Networks

On the Spot: Alix Toothman of W+K and Anibal Casso of Ogilvy

Insights from Mischief and eos' culture of effectiveness

Live from BarkleyOKRP in Kansas City

Planning for Effective Outcomes Ep#4: CCOs - Mischief, BBH and Deutsch

How NPR fought back for our right to be curious

Live from Minneapolis at Carmichael Lynch

AI ads are good enough. And that's the problem

On the Spot: Chris Gallery of Mother and Nick Hirst of Adam&Eve

Martin Weigel's new book on lessons from the front line

Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”

On the Spot - Nike vs Adidas World Cup and Maker's Mark

Planning for Effective Outcomes Ep#3: Lessons in Getting Underway

Walmart's Virtual Worlds Gaming Strategy

Why Uber Eats won tonight's 2026 U.S. Grand Effie

The Power of Humor in Marketing

On the Spot: Subaru and Vaseline

Planning for Effective Outcomes #2: How to build upon or challenge client briefs

On the Pulse - how to win with sports sponsorships

What happens when the Airbnb team takes on a mortgage brand?

On the Spot: Levis and Jeep

Planning for Effective Outcomes 2026 #1: CMOs on writing the client brief

Life in the Valley live from Uber in San Francisco

How this Grand Effie winner fought generics and held its price premium

W+K and Trainline on turning your greatest weakness into opportunity

Dos Equis' Most Interesting Man In the World is back. We talk about why

On the Spot: Rocket Mortgage and other post Super Bowl rants

The new book that makes the business case for creative effectiveness

Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish

Live from Arnold in Boston: Brains, Grit and Brand Building

Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection

On the Spot: Burberry & Johnnie Walker

How Dr. Dre is putting swagger back in the Goodyear brand

How Archer uses exaggerated reality to draw attention to genuine ingredients

Meet the team behind Amazon's ad strategy

Live from Highdive in Chicago. The Holiday Ads Special

Live from Mother in London: Reflections on 2025

The story behind Indeed's Gold Effie-winning entrance into the Indian market

On the Spot: The Ordinary & Claude AI

Live from the 2025 UK Effie Awards

Live from Deutsch in LA: Those Moments of Magic