In a category dominated by generics (60%) and fixated on ever-faster pain relief, Nurofen escaped the category's tropes with a message that connected with women in a deeper, more meaningful way. I'm joined by McCann London's CEO, Mel Arrow and Strategy Partner, Jocelyn Major.
Mar 15
W+K and Trainline on turning your greatest weakness into opportunity
Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket. W+K's CSO in Amsterdam, Nick Docherty and Trainline's VP Brand & Marketing, Jo McClintock, join me to share the thinking behind "The Way to Train."
42 m
Mar 8
Dos Equis' Most Interesting Man In the World is back. We talk about why
It should never have ended, but after a ten year break it's returning in all its epic glory. We get the backstory from Matt Saltzstein, VP Brand Marketing at Heineken and Jim Curtis, CCO at LePub, NYC. Stay Thirsty My Friends.
40m 28s
Mar 1
On the Spot: Rocket Mortgage and other post Super Bowl rants
It's planners talking brands they've never worked on. I'm joined this month by Emily Garvey, Head of Strategy at Zulu Alpha Kilo, NYC, and Caitlin Cody, EVP, Group Strategy Director at BBDO, Chicago. As always, balancing our opinions with facts are Tracksuit's Matthew Herbert and ... Show More
50 m
Sep 2024
Can your business still transform after 7 years as a photographer? (with Michaela Beach)
Today I'm chatting with Michaela Beach - a photographer since 2017, who is a current member of my coaching program, the Business Blueprint. Michaela lets us into her world and shares how her mindset has changed everything for her business and income, even after seven years in ... Show More
38m 57s
Dec 2024
📷 Polaroid: Invented (sort of) by a 3-Year-Old | 8
It’s the OG of instant photography — It paved the way for the iPhone, inspired Instagram, and fills every photo album on your parents’ bookshelf. Polaroid became a fave of world-class artists like Ansel Adams and Andy Warhol, but did you know its inventor, Edwin Land, actually go ... Show More
46m 13s
Aug 2023
Craig Brommers (AEO) | A Lesson in Marketing to Generation Z
<p>Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associa ... Show More
51m 35s
Jan 2025
Advice Line with Lara Merriken of LÄRABAR (October 2024)
<p>LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her latest venture: a coaching service for entrepreneurs.</p><p>First we meet Alison in Denver, who’s hoping to maintain her body care ... Show More
50m 46s
<p>Here is my brand-new conversation with <strong>Jerry Colonna,</strong> CEO and co-founder of <a href="http://reboot.io/" rel="noopener noreferrer" target="_blank">Reboot.io</a>, an executive coaching and leadership development firm dedicated to the notion that better huma ... Show More
