Hugh Derrick is a long time partner at the Eat Big Fish consultancy in London. We talk about the principles outlined in Adam Morgan's original book and how time and shifts in social behavior have impacted its theories. A great conversation.
Today
On the Spot: Rocket Mortgage and some post Super Bowl rants
It's planners talking brands they've never worked on. I'm joined this month by Emily Garvey, Head of Strategy at Zulu Alpha Kilo in NYC and Caitlin Cody EVP, Group Strategic Planning Director at BBDO, Chicago. We're talking Rocket Mortgage, and a bunch of other opinions, alongsid ... Show More
51 m
Feb 22
The new book that makes the business case for creative effectiveness
The Effies and System1 have released The Creative Dividend. The book introduces tools to help marketers defend investment, improve work, and make advertising a more dependable driver of business growth. I talk with Effie CEO, Traci Alford, Effie CMO, Juliet Haygarth and System1 S ... Show More
40m 36s
Feb 10
Live from Arnold in Boston: Brains, Grit and Brand Building
Boston has been a creative powerhouse for decades. While agencies like Mullen, The Barbarian Group, Modernista, and Hill Holiday have all left their mark, Arnold continues to this day, alongside smaller agencies like Colossus, to make a mark with national work (think Progressive ... Show More
1h 5m
Sep 2024
Can your business still transform after 7 years as a photographer? (with Michaela Beach)
Today I'm chatting with Michaela Beach - a photographer since 2017, who is a current member of my coaching program, the Business Blueprint. Michaela lets us into her world and shares how her mindset has changed everything for her business and income, even after seven years in ... Show More
38m 57s
Dec 2024
📷 Polaroid: Invented (sort of) by a 3-Year-Old | 8
It’s the OG of instant photography — It paved the way for the iPhone, inspired Instagram, and fills every photo album on your parents’ bookshelf. Polaroid became a fave of world-class artists like Ansel Adams and Andy Warhol, but did you know its inventor, Edwin Land, actually go ... Show More
46m 13s
Aug 2023
Craig Brommers (AEO) | A Lesson in Marketing to Generation Z
<p>Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associa ... Show More
51m 35s
Jan 2025
Advice Line with Lara Merriken of LÄRABAR (October 2024)
<p>LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her latest venture: a coaching service for entrepreneurs.</p><p>First we meet Alison in Denver, who’s hoping to maintain her body care ... Show More
50m 46s
<p>Here is my brand-new conversation with <strong>Jerry Colonna,</strong> CEO and co-founder of <a href="http://reboot.io/" rel="noopener noreferrer" target="_blank">Reboot.io</a>, an executive coaching and leadership development firm dedicated to the notion that better huma ... Show More
