In Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative. Johnny Corpuz, Head of Comms Strategy at BBDO, Asmirh Davis, Partner and President at Majority, and Gunny Scarfo, Co-Founder at Nonfiction join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com
May 31
Walmart's Virtual Worlds Gaming Strategy
Walmart's Head of Emerging Experience, Justin Breton and GEEIQ's CEO Charles Hambro join me to talk about gaming, virtual worlds and Walmart's place in them. This is episode one in a three episode virtual worlds series. Tickets for our June 18th, 2026 Live from Minneapolis show a ... Show More
36m 39s
May 25
The Power of Humor in Marketing
On this month's episode of On the Pulse, I'm joined by Ipsos' Chief Behavioral Scientist ion the U.S., Jesse Itzkowitz, and SVP, Head of Creative Excellence, Lisa Zielinski, to discuss the opportunity humor provides as a strategic tool. Thanks to Ipsos for supporting this monthly ... Show More
43m 21s
Dec 2024
📷 Polaroid: Invented (sort of) by a 3-Year-Old | 8
It’s the OG of instant photography — It paved the way for the iPhone, inspired Instagram, and fills every photo album on your parents’ bookshelf. Polaroid became a fave of world-class artists like Ansel Adams and Andy Warhol, but did you know its inventor, Edwin Land, actually go ... Show More
46m 13s
Aug 2023
Craig Brommers (AEO) | A Lesson in Marketing to Generation Z
<p>Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associa ... Show More
51m 35s
Jan 2025
Advice Line with Lara Merriken of LÄRABAR (October 2024)
<p>LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her latest venture: a coaching service for entrepreneurs.</p><p>First we meet Alison in Denver, who’s hoping to maintain her body care ... Show More
50m 46s
<p>Here is my brand-new conversation with <strong>Jerry Colonna,</strong> CEO and co-founder of <a href="http://reboot.io/" rel="noopener noreferrer" target="_blank">Reboot.io</a>, an executive coaching and leadership development firm dedicated to the notion that better huma ... Show More
