In Episode 330 of The Business Development Podcast, Kelly Kennedy sits down with Jordan Labelle, entrepreneur, strategist, and founder of Evergreen Growth Collective, to break down what actually drives long-term success in business. Jordan shares his journey through corporate, startup, and solopreneur life, revealing how each step wasn’t failure, but refinement. Together, they challenge the traditional “hustle harder” mindset and unpack why most founders burn out trying to do everything instead of focusing on what truly matters.

This conversation dives deep into redefining failure, building a business around your strengths, and the importance of staying in the game long enough to reach clarity. Jordan explains why growth doesn’t come from doing more, but from doing the right things with the right people, and how the breakthrough most entrepreneurs are searching for only comes through iteration, awareness, and persistence. If you’ve ever questioned your path, your business model, or whether it’s all going to work, this episode will bring clarity, reassurance, and a powerful reminder to keep going.

Follow Jordan Labelle on LinkedIn: https://www.linkedin.com/in/jordan-labelle/

Check out Evergreen Growth Collective: https://www.evergreengrowthcollective.com/

Email Jordan Labelle: jordan@evergreengrowthcollective.com

Key Takeaways:

Failure isn’t missing the result, it’s failing to learn and repeating the same mistakes.
Every step in your journey is refinement, not failure, if you’re paying attention and adjusting.
Most entrepreneurs burn out because they try to do everything instead of focusing on what actually matters.
The breakthrough you’re looking for doesn’t come from planning, it comes from staying in the game long enough to find it.
You should build your business around what you’re best at and what you enjoy, not what you think you “should” be doing.
The things you’re best at are often invisible to you but obvious to everyone else, so ask for outside perspective.
Growth isn’t always about scaling bigger, sometimes it’s about staying intentionally small and building smarter.
Hiring should be based on trust, proactiveness, and willingness to learn, not just current skill level.
You don’t need to solve every problem yourself, leveraging partners and specialists can create better outcomes with less effort.
The people who succeed aren’t the smartest, they’re the ones who keep refining and don’t quit when things get hard.

The Business Development Podcast is Proudly supported by Hypervac Technologies, Hyperfab, Thunder Bay Hydraulics, and Atlas Elite Lifts. 🎸⭐

Hypervac Technologies is North America’s leader in hydrovac excavation, delivering safe, non-destructive solutions for critical infrastructure projects. If you’re in construction, utilities, or industrial services, check them out at www.hypervac.com

Hyperfab, the fabrication division of Hypervac, provides custom-built solutions designed to meet the toughest demands in the field. Learn more at www.hyperfab.ca

Thunder Bay Hydraulics has been a trusted name in hydraulic cylinder repair and manufacturing for over 55 years, supporting industries like mining, forestry, and construction across North America. Visit www.thunderbayhydraulics.com

Atlas Elite Lifts delivers premium automotive lift solutions built for performance, safety, and reliability. If you’re looking to upgrade your shop, check them out at www.atlaselitelifts.com

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Mentioned in this episode:

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