Tim Glomb has never been one for doing things the “traditional way.” From his days producing reality television shows, to his current gig as the Vice President of Content and Data for Cheetah Digital, Tim has consistently operated under one founding principle: To create content that makes people say, “‘That was awesome.”
“You want to know if your content is resonating. Yeah, jumping out of a plane and having Tommy Lee FaceTime you and all these things sounds crazy, but we had CMOs and CEOs and some of our clients writing our CEO notes and emails going, ‘Did I just watch your team jump out of a plane to kick this off? That’s [awesome]. That's different. You got my attention.’ You have to experiment, you have to jump-off ledges, but they’ve got to be calculated risks. You have to be doing things that people are going to look at and go, ‘Why the heck did they do that?’ Some will fall flat — so, fail quickly, and move on, but you've got to take those risks and you go to have fun. If you're not having fun, why are you doing it?”
Fun is the keyword, but in the B2B industry, it can sometimes get lost in the day-to-day marketing tactics being used. On this episode of Marketing Trends, Tim discusses how B2B marketers can think differently and start injecting a little more adventure into what they do, and he talks about the power of creating meaningful and engaging content, even in a space that’s not known for it.
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