In this episode, we discuss how to get started building your network and traffic online. We learn exactly how to build an audience from scratch, insider lessons about the best content marketing approach, how to get your content to go viral, a mind-blowing facebook advertising strategy and why email is still one of the most important marketing channels with our guest Joe Fier. Joe Fier advises businesses on marketing strategy and sales conversion to increase revenues. He consults and creates long-term selling assets for clients, which has generated over $50 million in revenue online. He runs a marketing and tech consulting company and full-scale content marketing agency. He and his Co-Founder at Evergreen Profits, Matt Wolfe are also the hosts of the Hustle and Flowchart Podcast and authors of The Evergreen Traffic Playbook, hosts of the Hustle and Flowchart Podcast and Evergreen Wisdom: Daily Habits & Thoughts To Optimize Your Business & Life.
Producing the best possible content was one of the inflection points for Evergreen Profits
Content Creation & Development is the cornerstone of their growth strategy
“It starts with content - that’s the inflection point"
Attracting the right people to your content hasn’t changed a lot in the last 10 years in the online world.
When Joe kickstarted his podcast, he went to his network and got it front of them
How do you build up a network or seed your initial traffic?
Places like Reddit, Facebook groups, Quora - get involved in a community, get involved in a bucket of an audience, interject or inject value with the content that you produce - and be consistent. You have to be consistently involved in the community.
You have to build your own “credibility” in the community before you post your own content
Go into the community and spend a few weeks JUST answering questions
Just keep adding a ton of value and get the other people to start self-promoting for you
Get to know the OWNER of the subreddit or the MODERATOR of the subreddit (same strategy Sol used) that’s the KEY
Spend a minimal budget to kickstart a piece of content Reddit Ads Quora Ads Facebook Ads Google Ads
The target goal of the ads = join our email list Email Opt-Ins for a new audience
Run these $1/day ads targeting Brene Brown on FB and point them straight to the show notes page
There’s no commitment on their part, and you’re selling them on the podcast Retargeting Warm approach “Exclusive notes on this Brene Brown interview - click here to get them absolutely free"
Driven by FB retargeting after they’ve already visited your page Start low and work your way up as you see it working / frequency getting higher
They will have a pool of 10 potential ads and they will assign a budget to the pool, and FB will pull the various ads - let FB’s algorithm do the work for you
Repurpose episodes into something more visual for FB / Instagram / Ads
They try to do the opposite of the “Launch” model
Have a longer-term mindset and know that the content you’re putting out in the world will live there for a long long time
Create amazing valuable content that will pass the test of time
Always try to follow up, the money is made on the follow-up
Don’t try to rush the sale, don’t be too pushy, lead with value
Homework: Start an email list and create a good opt-in freebie + pair it up with a checklist or short opt-in guide Then set up retargeting + simple FB ad strategy to bring people back to what you’re doing.
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