logo
episode-header-image
Dec 2023
23m 18s

Digital Marketing Myths

Ciaran Rogers, Daniel Rowles and Louise Crossley
About this episode
Do you create content and wait for the magic to happen? Think link building doesn’t matter anymore? Over relying on vanity metrics? Tune into our latest episode of the Digital Marketing Podcast where we debunk six of the most common digital marketing myths. Talking on meta keywords, marketing to your current customers, the effectiveness of social media adver ... Show More
Up next
Aug 3
ChatGPT Agent and the Future of Digital Marketing
In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers explore one of the most transformative shifts in digital marketing: the arrival of ChatGPT Agent and the rise of agent-based AI. No longer just about generating content, AI is now taking action on o ... Show More
30m 56s
Aug 3
The Future of SEO
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers explore one of the most pressing questions facing marketers today: what does SEO look like in a world dominated by AI search and generative answers? With Google rolling out AI Overviews and AI ... Show More
30m 39s
Jul 11
How to Go Viral – The Science Behind Content that Spreads
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Brendan Kane, viral strategist and author of One Million Followers, for a deep dive into the art and science of making content go viral. Going viral often feels like marketing mythology,something bosses ... Show More
26m 1s
Recommended Episodes
Jun 2023
#579: Must-Know Online Marketing Industry Updates & Trends For 2023
Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like the ... Show More
44m 51s
Jan 2021
Generate Ideas for your Marketing
Ever feel stuck for ideas for your brand’s blog or Instagram posts? Host Will Francis chats with digital marketing trainer Andrew Davis about how anyone can be creative. From testing your ideas to reusuing content across different platforms to making your audience get involved, y ... Show More
36m 8s
Jul 2013
The Content Mill: Is Quantity Killing Quality on the Web?
I think the role of "content" in the marketing mix is one of the most fasciating discussion topics around. How much is enough? How do you break through? Can you win on the back of quantity alone by overwhelming competitors? So I was delighted to have the opportunity to thrash thi ... Show More
32m 3s
Feb 2022
2022 Trends in Digital Marketing
It's here! The DMI's rundown of what you need to look out for in the coming year. Host Will Francis is joined by 8 experts and practicioners across the industry to look at where digital marketing is at in 2022 and how it is responding to societal changes post-COVID. We look at is ... Show More
1h 7m
Sep 2022
Data Insights in Digital Marketing
As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host Will Francis chats with Chris Penn to look at data from different and interesting angles. They talk about Regression ana ... Show More
45m 49s
Sep 2017
The politics of content marketing
In this new episode of The Marketing Companion, Tom Webster and I cover some of the highlights of the 2017 Content Marketing World. It was the first conference Tom and I attended together for some time so it was a good opportunity to compare notes on the content marketing spectac ... Show More
37m 3s
Aug 2022
How You Can Prepare Your Business for a Web 3.0 World | Meta Marketing Summit
Today's episode is a great interview I did at the Meta Marketing Summit! We discussed all things marketing and Web 3! How brands can better connect to audiences in today's day and age, less television creative, more social creative, why quantity is more proven to work than qualit ... Show More
25m 51s
Feb 2024
The Value of Social Media Marketing
How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders. Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform Agora Pulse, Emeric Er ... Show More
1h 7m
Apr 2021
Episode 1: Going Digital
What is Digital Connections? What kind of show is this and what can you expect to find? Who should be listening? Over the past year, our world has rapidly increased it's online presence. If you weren’t already online, you probably are now. In this first episode of Digital Connect ... Show More
34m 46s
Apr 2024
How to Hype Up Your Internal Marketing Efforts (Solo Edition)
Marketing isn’t just for customers. Find out the best ways to hype up your company from within. In this solo pod, I’m giving my unfiltered thoughts on how to use internal marketing to amp up your external marketing efforts. Find out how to sell the best ideas within your organiza ... Show More
12m 14s