Building of our technique to develop hypotheses, this podcast explains a clever way to generate creative hypotheses. In essence, the podcast will be useful to candidates who have already seen how we brainstorm and generate hypotheses, since this podcast expands on that thinking. The core of this idea is that if more than one structure can be brainstormed for ... Show More
Aug 2022
A 20(ish) Minute Startup: Airbnb Referrals
Today, we'll start a business in 20(ish) minutes. We'll talk through the idea, figure out assumptions, run a test, and make a decision. We leverage a three step process to figure out if the idea is worth our time: Whisper Ideas vs. Rooftop Ideas, Rivers and Dams, and a Hypothesis ... Show More
27m 57s
Dec 2021
46. Stay Creative: How to Keep Your Ideas Fresh and Practical
“To be creative, ideas must be both novel and useful. That’s the definition that we use in creativity research,” says Justin Berg, an assistant professor of organizational behavior at Stanford Graduate School of Business. But, he warns: “Novel ideas are often not very useful and ... Show More
20m 54s
Jun 2020
Episode 89: How to Be More Creative and Have Big Ideas with Craig Case
Would you like to be more creative? Would you like more insights & aha moments? This is a fascinating rebroadcast conversation about the brain, creativity & inspiration with Craig Case, author of Big Ideas. Now more than ever, creativity and reinvention are extremely important. D ... Show More
43m 55s
Jul 2023
Podcasting is Under Construction
“Things like Facebook, CTV, etc. Like basically any other digital sort of channel, the ad tech ecosystem, the tools that advertisers use and that publishers use to get ads out there, is a lot more mature and a lot more bulletproof, and podcasting is… I think it’s safe to say that ... Show More
40m 7s