“Things like Facebook, CTV, etc. Like basically any other digital sort of channel, the ad tech ecosystem, the tools that advertisers use and that publishers use to get ads out there, is a lot more mature and a lot more bulletproof, and podcasting is… I think it’s safe to say that’s not necessarily the case in podcasts.
That’s still very much under constructi ... Show More
Nov 19
Where Influencer Meets Audio
This week, host Heather Osgood sits down with Steve Rock, a leader in the influencer and creator marketing space, for a conversation that bridges two worlds advertisers often treat as separate: podcasting and influencer marketing. With deep experience across both industries, Stev ... Show More
46m 49s
Nov 5
From Ears to Eyes: How Video Is Reshaping Podcast Advertising
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Matt Drengler, Head of Partnerships at Podscribe, to explore one of the hottest questions in the industry today: how video is changing podcast advertising. Together, they unpack what the data ... Show More
49m 38s
Oct 22
Driving Innovation in Podcast Advertising with Greg Glenday of Acast
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Greg Glenday, CEO of Acast, the world's largest independent podcast company. These two industry experts talk about growth, monetization and expansion, and how podcasts are leading the charge i ... Show More
34m 39s
Oct 2018
#233: Podcasting 101: From Creation to Promotion
This episode is a long time coming. I get asked A LOT about how to podcast. From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it all organized! I’m pulling ... Show More
49m 46s
Nov 2020
Understanding The Digital Economy | Interview on FYI Podcast
<p>Today’s episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID- ... Show More
33m 41s
Dec 2020
The Top 3 Stories in Podcasting This Year
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/231452/open_sms">Send us a text</a></p><p>In this episode, we discuss the impact the global pandemic has had on podcast creators and listeners, why this year featured more company acquisitions than usual, ... Show More
35m 15s