Today, we'll start a business in 20(ish) minutes. We'll talk through the idea, figure out assumptions, run a test, and make a decision. We leverage a three step process to figure out if the idea is worth our time: Whisper Ideas vs. Rooftop Ideas, Rivers and Dams, and a Hypothesis Test.
Feb 11
Giving Your Startup an Identity
Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and nervous systems, walk through the Decision Equation, and help our good friend Carl figure out which customer to start with for his AI tool th ... Show More
25m 31s
Mar 2022
Great Startup Ideas, Bad Businesses
I sent out a tweet asking my followers: "what’s a startup idea that sounds great in theory but would be a shitty business?” 1,600 likes and 700 responses later, I'm running some of your ideas through the gauntlet and walking you through how I analyze and form business ideas. Chec ... Show More
15m 52s
Aug 2013
153: Generating Multiple Creative Hypotheses
Building of our technique to develop hypotheses, this podcast explains a clever way to generate creative hypotheses. In essence, the podcast will be useful to candidates who have already seen how we brainstorm and generate hypotheses, since this podcast expands on that thinking. ... Show More
7m 12s
May 2024
3 startup ideas using data/trends to get you paid featuring Dickie Bush & Nicolas Cole
Join us for an insightful discussion with Dickie Bush, Co-Founder of Premium Ghostwriting Academy, and Nicolas Cole, Co-Founder of Ship 30 for 30. We discuss how writing entrepreneurs can leverage Chat-GPT and Kindle Unlimited to build a profitable portfolio of books in underserv ... Show More
41m 57s
