John Harvey Kellogg was a famous American physician. His brother Will was an ingenious businessman. Together, they invented flaked cereal and revolutionized American breakfast. But John Harvey and Will were bitter rivals, and they waged war over the very food that made them famous. So which Kellogg is the one whose name we remember today?
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Dec 2020
62: This was Brought to you by...
For the last episode of our show, you told us stories about a first love, fitting in, family trips, and how brands played an unexpected role in all of it. Plus, the team who made Brought to you by… takes a minute to say goodbye. Thank you for listening.See Privacy Policy at https ... Show More
29m 13s
Nov 2020
60: The Levi's That Came In From the Cold
At the start of the Cold War, Levi’s jeans represented everything communist governments were trying to stamp out. But Levi’s kept finding their way behind the Iron Curtain, especially into East Germany. There, people could see what they were missing just over the wall that separa ... Show More
32m 42s
Nov 2020
59: The Pepski Generation
In 1990, PepsiCo made a deal with the Soviet Union for submarines, a cruiser, a frigate, and a destroyer. It was the largest agreement ever made between an American company and the USSR. But it wasn’t Pepsi’s first deal with the Soviets. For decades, one executive had been flying ... Show More
40m 45s
Jul 2019
Cereal Wars - Breakfast of Champions | 2
It’s 1904 and Quaker Oats is about to make an, ahem, explosive entry into the cold cereal business. With the Kellogg brothers at risk of being left behind, Will Kellogg finally decides it’s time to stand up to his brother. He cuts ties and brings the original corn flakes to marke ... Show More
25m 15s
Oct 2019
John Harvey Kellogg: The ‘wellness’ pioneer
John Harvey Kellogg is best known, along with his brother, for changing the way the world ate breakfast. But cornflakes were actually a by-product of Dr Kellogg’s lifelong mission to improve the dietary health of patients at his Battle Creek Sanitarium, a once world-famous medica ... Show More
38m 57s
Aug 2019
Corn Flakes | The Brothers of Battle Creek | S16-E1
For the first 150 years of American history, American citizens were plagued by gastrointestinal issues. Diarrhea, gastritis and dysentery were pretty much a way of life. Indigestion was such an immense problem, the poet Walt Whitman called it “the Great American Evil.” All these ... Show More
40m 36s
Jul 2019
Cereal Wars - A Divine Mission | 1
It’s the late 1800s and America is in the grip of a bellyache epidemic. But, thanks to a divine revelation, help is on the way in the form of Dr. John Harvey Kellogg and his sanitarium in Battle Creek, Michigan. In his quest to calm the nation’s bowels, Dr. Kellogg is feeding his ... Show More
24m 27s
Jul 2019
Cereal Wars - Going Soggy | 6
It’s the year 2000 and, for the first time in almost a century, Kellogg’s is no longer America's top cereal maker. Now a new CEO is in the driving seat, and he’s on a mission to win back the cereal crown from General Mills.But even as the two rivals slug it out for number one, th ... Show More
24m 58s
<p>Today is Friday, May 12, and we're looking at General Mills vs. Kellogg's. </p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/priva ... Show More
