logo
episode-header-image
Jul 2019
26m 39s

Cereal Wars - Cereal Offenders | 4

Wondery
About this episode
It’s the late 1950s and General Mills is playing catch-up. While Kellogg’s and Post are thriving on the back of animated characters and sugary cereals, General Mills’ cereals are looking stale. So now the Cheerios maker is on a mission to create its own roster of cartoon heroes who can charm children into demanding its cereals. As General Mills fights back, ... Show More
Up next
Aug 2019
Business Battles | Monster vs Beats by Dre | 1
<p>With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time wh ... Show More
26m 16s
Oct 2019
Facebook vs Snapchat - Vanishing Act | 1
<p>It’s April 2011, and Evan Spiegel is about to present his class project. Right now, it's called Picaboo. Soon, it's going to become Snapchat. But for Spiegel, this is more important than grades--at stake are potential investors and the future of communication as we know it.</p ... Show More
26m 7s
Oct 2019
Hershey vs Mars - Chocolate Town | 1
<p>It’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business.</p><p>He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second venture lasted just weeks. No ... Show More
26m 38s
Recommended Episodes
Jan 2024
De nuevo: Guerra de cereales | Desayuno de campeones | 2
Es 1904 y Quaker Oats está a punto de hacer una entrada explosiva en el negocio de los cereales fríos. Ante el riesgo de quedarse atrás, Will Kellogg finalmente decide que es hora de enfrentarse a su hermano. Corta los lazos y lleva las hojuelas de maíz originales al mercado, con ... Show More
25m 49s
Jan 2023
“It’s Edible!” The Origin of Breakfast Cereal, Part Two
Cereal is everywhere these days. While diet trends come and go, those ubiquitous boxes and mascots seem here to stay -- and, in some cases, it seems people are buying an idea as much as buying a foodstuff. In part two of this two-part series, Ben, Noel and Max trace the brilliant ... Show More
54m 5s
Jun 2019
Fan Favorite: Why are we so Nostalgic for Sugary Breakfast Cereals?
<p>Is Cap'n Crunch Really a Captain? Is the Silly Rabbit using psychological tricks on kids? And why did everyone stop putting prizes in cereal boxes? Will and Mango take a trip down memory lane, exploring why America is so nostalgic for those sugary sweet breakfast treats. Featu ... Show More
39m 48s
Jan 2023
“It’s Edible!” The Origin of Breakfast Cereal, Part One
Cereal is everywhere nowadays, but how did it become a thing? For most of us, this stuff is the ultimate convenient breakfast, and even the most sugary varieties claim to offer nutritional benefits and a balanced start to your day -- even if those claims may be a bit... misleadin ... Show More
37m 56s
May 2023
Cereal Giants Lean Into Sugar…and Surprises
tail spinning
4m 32s
Apr 2022
Cereal
<p>Remember when the Cheerios box said it would lower cholesterol and prevent heart disease? Well, it doesn’t say that anymore because cereal isn’t medicine. But this is just one example in a long history of breakfast cereals claiming to be beneficial to health.</p><p>Music: "Med ... Show More
41m 55s
Feb 2024
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
<p>Gabi Lewis and Greg Sewitz founded Magic Spoon to create a sugary breakfast cereal without the sugar. If that sounds daunting, consider their first business: protein bars made with cricket flour. Riffing on an idea that began as a college assignment, the founders ordered live ... Show More
1h 11m