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Jul 2019
26m 39s

Cereal Wars - Cereal Offenders | 4

Wondery
About this episode
It’s the late 1950s and General Mills is playing catch-up. While Kellogg’s and Post are thriving on the back of animated characters and sugary cereals, General Mills’ cereals are looking stale. So now the Cheerios maker is on a mission to create its own roster of cartoon heroes who can charm children into demanding its cereals. As General Mills fights back, ... Show More
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