It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man.
But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts.
So it’s plotting a taboo-busting ad campaign that will rewrite the rules of cereal promotion and spark an all-out battle amo ... Show More
Aug 2019
Business Battles | Monster vs Beats by Dre | 1
<p>With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time wh ... Show More
26m 16s
Jan 2020
Boeing vs Airbus - Get Your Wings | 1
<p>It’s the 1950s, the dawn of the jet age. And leading the world into this era of faster, less shaky flights is the British-made De Havilland Comet.</p><p>But when disaster strikes, a hungry American military plane maker called Boeing spots a golden opportunity to break into the ... Show More
23m 42s
Jan 2023
“It’s Edible!” The Origin of Breakfast Cereal, Part Two
Cereal is everywhere these days. While diet trends come and go, those ubiquitous boxes and mascots seem here to stay -- and, in some cases, it seems people are buying an idea as much as buying a foodstuff. In part two of this two-part series, Ben, Noel and Max trace the brilliant ... Show More
54m 5s