It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man.
But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts.
So it’s plotting a taboo-busting ad campaign that will rewrite the rules of cereal promotion and spark an all-out battle amo ... Show More
Aug 2019
Business Battles | Monster vs Beats by Dre | 1
<p>With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time wh ... Show More
26m 16s
Oct 2019
Facebook vs Snapchat - Vanishing Act | 1
<p>It’s April 2011, and Evan Spiegel is about to present his class project. Right now, it's called Picaboo. Soon, it's going to become Snapchat. But for Spiegel, this is more important than grades--at stake are potential investors and the future of communication as we know it.</p ... Show More
26m 7s
Jan 2023
“It’s Edible!” The Origin of Breakfast Cereal, Part Two
Cereal is everywhere these days. While diet trends come and go, those ubiquitous boxes and mascots seem here to stay -- and, in some cases, it seems people are buying an idea as much as buying a foodstuff. In part two of this two-part series, Ben, Noel and Max trace the brilliant ... Show More
54m 5s