About this episode
Aug 2019
Business Battles | Monster vs Beats by Dre | 1
With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when ... Show More
26m 16s
Mar 2020
Starbucks vs Dunkin - A Steamy Culture Clash | 1
A former high school dropout named Bill Rosenberg has big dreams and a passion for coffee. In 1950, in the small town of Quincy, Massachusetts he’s got a thriving coffee and donut shop called Dunkin Donuts. In front of the store he proudly puts up a huge sign that reads, World’s ... Show More
25m 28s
Mar 2020
Starbucks vs Dunkin - Mission Espresso | 2
While Dunkin Donuts expands and flourishes, Howard Schultz is bored. But then the 28-year-old New Yorker gets wind of a Seattle company with just four stores that’s selling more coffee makers than Macy’s. He’s got to know why. So he heads to Seattle to check out this company that ... Show More
24m 59s
Jan 2024
De nuevo: Guerra de cereales | Desayuno de campeones | 2
Es 1904 y Quaker Oats está a punto de hacer una entrada explosiva en el negocio de los cereales fríos. Ante el riesgo de quedarse atrás, Will Kellogg finalmente decide que es hora de enfrentarse a su hermano. Corta los lazos y lleva las hojuelas de maíz originales al mercado, con ... Show More
25m 49s
Jan 2023
“It’s Edible!” The Origin of Breakfast Cereal, Part Two
Cereal is everywhere these days. While diet trends come and go, those ubiquitous boxes and mascots seem here to stay -- and, in some cases, it seems people are buying an idea as much as buying a foodstuff. In part two of this two-part series, Ben, Noel and Max trace the brilliant ... Show More
54m 5s
Sep 2023
The Battle For Breakfast
Kellogg’s is spinning off its core cereal business to focus on the fast-growing snacks market.
(00:11) Jason Moser and Deidre Woollard discuss: - Why Kellogg’s is splitting up its business. - If snacks still have growth potential. - Monster’s ability to become a 100-year brand.
... Show More
29m 29s
Aug 2025
Breakfast Battle: The Cereal Industry vs MAHA
The Trump administration’s “Make America Healthy Again” agenda has shaken big food companies already reeling from shifting consumer preferences. Cereal giant WK Kellogg, already struggling as Americans move away from cereal, is at the center of many MAHA attacks. WSJ’s Jesse Newm ... Show More
19m 50s
Apr 2022
Cereal
<p>Remember when the Cheerios box said it would lower cholesterol and prevent heart disease? Well, it doesn’t say that anymore because cereal isn’t medicine. But this is just one example in a long history of breakfast cereals claiming to be beneficial to health.</p><p>Music: "Med ... Show More
41m 55s
Jan 2023
“It’s Edible!” The Origin of Breakfast Cereal, Part One
Cereal is everywhere nowadays, but how did it become a thing? For most of us, this stuff is the ultimate convenient breakfast, and even the most sugary varieties claim to offer nutritional benefits and a balanced start to your day -- even if those claims may be a bit... misleadin ... Show More
37m 56s
May 2023
Cereal Giants Lean Into Sugar…and Surprises
4m 32s
Dec 2021
Cereal Giants Navigate Strikes, Inflation
3m 38s
May 2022
This Weird Vintage Pop-Tart Flavor is Back on the Shelf
3m 35s
Apr 2023
Marketing Executives React To Hilarious 1980s TV Commercials (#109)
What can we all learn from commercial marketing during the golden age of TV? Kipp and Kieran dive into 1980s advertising and give their take on marketing learnings that we can incorporate today. Learn how to create a value prop for multiple audiences, the importance of playing on ... Show More
29m 6s
It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man. But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts.So it’s plotting a taboo-busting ad campaign that will rewrite the rules of cereal promotion and spark an all-out battle among t ... Show More
<p>Today is Friday, May 12, and we're looking at General Mills vs. Kellogg's. </p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/priva ... Show More
<p>Today is Monday, December 20, and we're looking at Kellogg's vs. General Mills.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/p ... Show More
<p>Today is Friday, May 27, and we're looking at Kellogg's vs. General Mills.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privac ... Show More
