Jul 22
Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)
On the podcast: why founders belong in the marketing trenches more often, what makes ‘ugly’ ads perform so well, and why stable ad performance is actually a red flag.Top Takeaways:🚨 Stable ad performance is a warning sign, not a win A $30 acquisition returning $50 can feel safe ... Show More
1h 17m
Jul 8
The Bootstrapper's Path to $10M ARR – Andrew Maguire, Volo Ventures
On the podcast: the bootstrapper's path to $10 million in ARR, what's actually investable in consumer in 2026, and why product taste is the new bottleneck, not engineering.Top Takeaways:🎨 Product taste is the new bottleneck, not engineering Build costs have collapsed, but the nu ... Show More
1h 4m
Jun 24
How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply
On the podcast: reaching brand-new audiences through web funnels, how they created their own ‘Big Mac index’ for global pricing, and why monthly plans can beat annual for LTV.Top Takeaways:🌐 Web funnels unlock audiences that app stores can't reach Moving users from a lean-back s ... Show More
1h 6m
Jan 2021
Special: How Will Apple’s IDFA Changes Affect Digital Marketing
<p>Apple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special episode, I chat with SocialMediaToday.com's Andrew Hutchinson about IDFA, the move to first-party data, and how we'll ... Show More
21m 12s
Jun 2024
Reach Customers, Spend Less With These Expert Tips
<p>The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? </p><p>Eric Seufert, founder and partner at Heracles Capital, and ... Show More
26m 15s
Mar 2021
Driving Value, Conversions and Engagements With In-App Advertisements
<p>Let's be frank: the app store is overwhelming. There are far too many options and too many barely-differentiated apps. When everything looks and feels the same, how can you possibly stick out? The key, you already know, is advertising. But these days you can’t just put out a b ... Show More
45m 7s
Apr 2024
Is Every Company Now An Adtech Company?
<p>Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturing into the ads business. While i ... Show More
19m 12s
In this week’s episode, we asked mobile marketing expert Eric Seufert for his take on upcoming privacy changes in iOS 14 and why the post-IDFA world presents a huge opportunity for mobile app developers.
In this episode, you’ll hear about:
(1:07) Managing user acquisition at Rovio; freemium app dynamics at scale.
(6:30) Why it’s hard to determine the eff ... Show More
<p><strong>Do you have your preparedness checklist for iOS 14?</strong> <span style="font-weight: 400;">In part 2 of this 2-part segment of #WeOutHere, our hosts</span> <a href= "https://www.instagram.com/mollypittmandigital/"><span style= "font-weight: 400;">Molly Pittman</span> ... Show More
