In this week’s episode, we asked mobile marketing expert Eric Seufert for his take on upcoming privacy changes in iOS 14 and why the post-IDFA world presents a huge opportunity for mobile app developers.
In this episode, you’ll hear about:
(1:07) Managing user acquisition at Rovio; freemium app dynamics at scale.
(6:30) Why it’s hard to determine the eff ... Show More
Apr 29
Why Opal Stopped Chasing Revenue – Kenneth Schlenker, Opal
On the podcast: why retention is the only real moat, how dropping paid conversion from 20% to 9% increased revenue, and why he sees the rise in competition as a net positive for Opal.Top Takeaways:🔄 Retention is the only real moat While revenue and acquisition grab headlines, th ... Show More
55m 20s
Apr 15
12 AI Growth Lessons for Subscription Apps – Phil Carter, Elemental Growth
On the podcast: how AI can turn your onboarding from a chore into magic, hyper-personalized experiences that drive both retention and revenue, and why your value-to-noise ratio matters more than how many features you ship.Top Takeaways:⏱️ AI can make the first 60 seconds of onboa ... Show More
1h 7m
Apr 1
How the World's #1 VPN App Reached 1 Billion Downloads – Tanuj Chatterjee, Super Unlimited
On the podcast: the product-driven growth loop behind the #1 VPN app in the world, why they intentionally leave money on the table, and how the prettiest design often loses in their A/B tests.Top Takeaways:📐 Your top-of-funnel is a product decision, not a marketing oneThe apps t ... Show More
49m 32s
Oct 2022
Humanizing product development | Adriel Frederick (Reddit, Lyft, Facebook)
<p>Adriel Frederick is VP of Product Management at Reddit X, where he helps incubate and scale new products. He is a former Product Lead at Facebook, as well as a former PM and Director of Product at Lyft. In today’s episode, we focus on what it takes to become a better product l ... Show More
1h 7m
Mar 2021
SPECIAL: Facebook iOS Update For Ad Campaigns: All You Need To Know
In this very special bonus podcast episode, my friend Salome Schillack, and I are talking about how Facebook (and Instagram) are making changes to their ability to target some iOS users. (If you’ve got an Apple product, that’s you!) The result? This presents a little hiccup for e ... Show More
36m 58s
Sep 2019
Mon. 09/23 - Google Play Pass And WeWork Soap Opera
Google Play Pass might usher in a new era of mobile gaming, the WeWork saga is becoming a soap opera, Facebook’s foes and (erstwhile) friends are talking to the FTC, and has Google ushered in the era of quantum supremacy?
Sponsors:
Metalab.co
Zapier.com/ride
Links:
Google P ... Show More
20m 19s
Sep 2023
Apple Unveils iPhone 15, With Heftier Price
Bloomberg News Chief Technology Correspondent Mark Gurman and Bloomberg Technology Co-Host Ed Ludlow break down Apple introducing its latest iPhones at an event Tuesday, banking on new materials, camera upgrades and improved performance to coax back consumers in a sluggish smartp ... Show More
41m 57s
Jun 2024
Navigating Today’s Marketing Measurement Challenges
<p>Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to ... Show More
19m 8s
Jun 2020
Apple App Clips, Program the Offline World!
A number of features were announced at Apple's WWDC/ Worldwide Developers Conference this week, but this episode of 16 Minutes on the News focuses on just one: Apple's "App Clips" coming to iOS14. Because App Clips -- small, lightweight, fast, parts of a full app that can quickly ... Show More
20m 2s