About this episode
Oct 28
How Praktika Built a Profitable $50M ARR AI Business — Adam Turaev, Praktika
On the podcast: the month they went from $1M to $12M ARR, selling Brazil on career upgrades instead of English lessons, and why you shouldn’t tell influencers how to do their job.Top Takeaways:🔍 Filter creators by reach, not following Under 5,000 followers but tens of millions o ... Show More
1h 1m
Oct 14
How Cal AI turned creators into a growth machine — Jake Castillo, Cal AI
On the podcast: the “magic moment” test for whether creators can sell your app, the one number that caps what you can pay them, and why cloning hit apps like Cal AI rarely pays off.Top Takeaways:🥊 Choose creator niches by what the viewer wants, not what the creator does UFC figh ... Show More
1h 9m
Sep 30
How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard
On the podcast: growing for four years on press and organic alone, affiliate deals as an underexplored revenue stream, and why deciding to pivot is the hardest part.Top Takeaways:🗞️ A PR retainer can beat paid UA for a mass-market app A $3–5K monthly retainer produced months wit ... Show More
1h 5m
Jan 2021
Special: How Will Apple’s IDFA Changes Affect Digital Marketing
<p>Apple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special episode, I chat with SocialMediaToday.com's Andrew Hutchinson about IDFA, the move to first-party data, and how we'll ... Show More
21m 12s
Jan 2021
Episode 20: How Smart Marketers are Adapting to iOS 14 (Part 2)
12 m
Jun 2024
Reach Customers, Spend Less With These Expert Tips
<p>The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? </p><p>Eric Seufert, founder and partner at Heracles Capital, and ... Show More
26m 15s
Mar 2021
Driving Value, Conversions and Engagements With In-App Advertisements
<p>Let's be frank: the app store is overwhelming. There are far too many options and too many barely-differentiated apps. When everything looks and feels the same, how can you possibly stick out? The key, you already know, is advertising. But these days you can’t just put out a b ... Show More
45m 7s
Nov 2014
Mobile Marketing: Are You Ready for the Revolution?
<p>Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store?</p> <p>In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He's authored studies such as ... Show More
39m 1s
Oct 2024
Ads on Autopilot
13m 58s
Apr 2023
The Post-ATT World
Greylock general partner Mike Duboe talks with Treat CEO Matt Osman, Fermat CEO Rishabh Jain, and independent analyst, consultant and investor Eric Seufert about the changing world of commerce performance marketing following the passage of ATT. For years, targeted ads meant the m ... Show More
55m 39s
Apr 2024
Is Every Company Now An Adtech Company?
<p>Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturing into the ads business. While i ... Show More
19m 12s
Sep 2021
Why You May Need to Start a WhatsApp Account Soon
<p>New business tools from Facebook are launching... they're changing how audience targeting works... Google thinks the solution to everything is more ads automation... Brand loyalty is taking a big hit... and how to prepare for Apple's next big removal of marketing data. ... Show More
17m 4s
Jun 2023
Mobile Gaming: A Freemium Economy - [Business Breakdowns, EP.115]
This is Matt Reustle and today we are breaking down the mobile gaming industry. It was several months ago that I was reading an industry report for our Business Breakdown on Electronic Arts. I was shocked to see that mobile gaming was now 50% of the overall gaming market. What re ... Show More
51m 48s
In this week’s episode, we asked mobile marketing expert Eric Seufert for his take on upcoming privacy changes in iOS 14 and why the post-IDFA world presents a huge opportunity for mobile app developers.
In this episode, you’ll hear about:
(1:07) Managing user acquisition at Rovio; freemium app dynamics at scale.
(6:30) Why it’s hard to determine the eff ... Show More
<p><strong>Do you have your preparedness checklist for iOS 14?</strong> <span style="font-weight: 400;">In part 2 of this 2-part segment of #WeOutHere, our hosts</span> <a href= "https://www.instagram.com/mollypittmandigital/"><span style= "font-weight: 400;">Molly Pittman</span> ... Show More
<p>Will Meta’s new automation tools bring chaos to ad campaigns? Everything is up in the world of podcasts ads. And a sad farewell to one of the Internet’s OG mobile apps.</p><p>.</p><p><a href="https://arc.net/folder/D8A4C9C1-0B8B-467A-968E-2BD9C5A3C789" rel="nofollow">Today’s s ... Show More
