Yesterday
How Tinder Captures More Value With Tiered Pricing and Consumables — Ravi Mehta
<p>On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, or a shorter one.</p><p>📊 <strong>Stack the demand curve<br></strong>Tinder ... Show More
1h 5m
Nov 12
Why AI Probably Won’t Kill Your App (But Ignoring It Will) — Eric Crowley, GP Bullhound
On the podcast, we talk with Eric about the opportunities and challenges of AI for consumer apps, what you can learn from Strava acquiring Runna, and the flawed thinking around ‘subscription fatigue’.Top Takeaways:💸 Value Overcomes FatigueConsumers would rather not pay for anyth ... Show More
1h 3m
Oct 29
How Condé Nast Experiments, Bundles, and Wins — Michael Ribero, Condé Nast
On the podcast, I talk with Michael about the blessing and curse of having a brand, why post-purchase is the perfect upsell moment, and why partnerships are hard to pull off but can be well worth the effort.Top Takeaways:🌱Growth is Built on ValueSustainable growth comes from con ... Show More
27m 26s
Oct 2022
Humanizing product development | Adriel Frederick (Reddit, Lyft, Facebook)
<p>Adriel Frederick is VP of Product Management at Reddit X, where he helps incubate and scale new products. He is a former Product Lead at Facebook, as well as a former PM and Director of Product at Lyft. In today’s episode, we focus on what it takes to become a better product l ... Show More
1h 7m
Mar 2021
SPECIAL: Facebook iOS Update For Ad Campaigns: All You Need To Know
In this very special bonus podcast episode, my friend Salome Schillack, and I are talking about how Facebook (and Instagram) are making changes to their ability to target some iOS users. (If you’ve got an Apple product, that’s you!) The result? This presents a little hiccup for e ... Show More
36m 58s
Sep 2019
Mon. 09/23 - Google Play Pass And WeWork Soap Opera
Google Play Pass might usher in a new era of mobile gaming, the WeWork saga is becoming a soap opera, Facebook’s foes and (erstwhile) friends are talking to the FTC, and has Google ushered in the era of quantum supremacy?
Sponsors:
Metalab.co
Zapier.com/ride
Links:
Google P ... Show More
20m 19s
Sep 2023
Apple Unveils iPhone 15, With Heftier Price
Bloomberg News Chief Technology Correspondent Mark Gurman and Bloomberg Technology Co-Host Ed Ludlow break down Apple introducing its latest iPhones at an event Tuesday, banking on new materials, camera upgrades and improved performance to coax back consumers in a sluggish smartp ... Show More
41m 57s
Jun 2024
Navigating Today’s Marketing Measurement Challenges
<p>Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to ... Show More
19m 8s
Jun 2020
Apple App Clips, Program the Offline World!
A number of features were announced at Apple's WWDC/ Worldwide Developers Conference this week, but this episode of 16 Minutes on the News focuses on just one: Apple's "App Clips" coming to iOS14. Because App Clips -- small, lightweight, fast, parts of a full app that can quickly ... Show More
20m 2s
Apr 2023
TWiG 711: Full Throttle Democracy - AI rules, Substack Notes, NFL pricing on YouTube TV, Smart display support
Google is No Longer Supporting These Five-Year-Old Devices. Google ending Works with Nest & Dropcam support, Nest Secure owners getting free ADT system. The Fitbit-to-Google account migration will start this summer. Google Home's latest update provides more control over your smar ... Show More
2h 34m
In this week’s episode, we asked mobile marketing expert Eric Seufert for his take on upcoming privacy changes in iOS 14 and why the post-IDFA world presents a huge opportunity for mobile app developers.
In this episode, you’ll hear about:
(1:07) Managing user acquisition at Rovio; freemium app dynamics at scale.
(6:30) Why it’s hard to determine the eff ... Show More
