In this very special bonus podcast episode, my friend Salome Schillack, and I are talking about how Facebook (and Instagram) are making changes to their ability to target some iOS users. (If you’ve got an Apple product, that’s you!)
The result? This presents a little hiccup for entrepreneurs wanting to use their ad platform to track customers and conversions ... Show More
May 12
They Love You. They Won't Buy.
The Layer Underneath Every Six-Figure Plateau You've rebuilt the funnel, rewritten the sales page, added another bonus, and tested every subject line. But when your launch numbers come in… your revenue hasn’t budged. There's a layer sitting underneath every funnel and every sales ... Show More
20m 33s
May 5
Nobody Actually Buys on Your Sales Page
The Three Assets That Close the Sale Before the Cart Opens Your sales page isn't what closes the sale. By the time someone clicks it, they've already decided. That decision happened weeks earlier on a podcast, in an email, during a free training where something clicked and they t ... Show More
41m 49s
Feb 2022
How to Reduce Your Facebook Ad Costs
<p>Are your Facebook campaign costs through the roof? Wondering how to reduce ad spend without sacrificing outcomes? To discover how to identify holes in your marketing, specific tricks to reduce advertising costs, and key things to test to get more out of your budget, I intervie ... Show More
48m 21s