Today's guest is Michael Tambe, Head of Data Science for Amazon Advertising Field Sales. Mike has led data science efforts in sales and marketing and leading edge companies like Amazon Ads and LinkedIn. Through these experiences he's become an advocate of enterprises building a "data driven go to market engine." He joins Emerj Senior Editor Matthew DeMello on today's podcast to talk about what that means, along with the challenges and possibilities of new emerging AI capabilities. If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!