26-year-old college graduate Phil Knight founds Blue Ribbon Sports and makes a success of his plan to import Japanese running shoes to America. But as the relationship with his only supplier begins to unravel, Phil decides to gamble his company’s future on a fundamental shift in direction: creating his own in-house brand.
Want to listen to the remaining epi ... Show More
Jun 2023
JP Morgan Saves Wall Street | A Family Affair | 1
<p>In the face of a financial crisis, the famous banker JP Morgan puts his reputation and his wealth on the line when he intervenes to save Wall Street, and the country, from a financial meltdown.</p><p>Want to listen to the remaining episodes of JP Morgan Saves Wall Street? Epis ... Show More
36m 8s
Jul 2023
The Disappearance of General Magic | The Pocket Crystal | 1
<p>Almost two decades before the launch of the iPhone, Apple Executive Marc Porat launches a project to develop the world’s first smartphone. But to fulfill his ambitions, he will have to launch his own company: General Magic. There, he will assemble a team of brilliant engineers ... Show More
34m 33s
Aug 2023
Building Lego | Out of the Ashes | 1
<p>A small Danish toy company survives World War Two thanks to its quality craftsmanship, but behind the scenes all is not well. Despite its good reputation, Lego teeters on the edge of bankruptcy, and a choice to change production methods threatens to tear the family-owned compa ... Show More
35m 40s
Mar 2018
Nike vs Adidas - Rebound | 5
<p>Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The Amer ... Show More
24m 4s
Nov 2020
Nike’s Phil Knight: How to sell without selling
<p>Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customer ... Show More
35m 40s
Nov 2019
Nike vs Adidas - Nike Air | 4
Quand il rejoint Nike, chaque nouvel employé reçoit un exemplaire de la charte de l'entreprise. Premier point : "notre business, c'est le changement." Deuxième point : "Nous devons toujours être en position d'attaque". En appliquant ces principes, Nike est passé de 29 millions de ... Show More
27m 20s
Nov 2019
Nike vs Adidas - Rebond | 5
Lancé sur les écrans en 1988, le nouveau slogan de Nike, "Just Do It" marque les esprits dans le monde entier et permet à Nike de devenir en quelques années le nouveau leader du marché. Pendant ce temps, Adidas traverse une mauvaise passe. Ventes en baisse, modèles dépassés, spor ... Show More
24m 44s
Feb 2024
The Shoe Brand Coming for Nike
<p>Today is Thursday, February 29, and we're looking at Nike vs. On Running.</p><p>Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. ... Show More
3m 9s
Jan 2022
EYL #167: How to Start a Business in 2022
<p>For the 3-year anniversary of EYL. We brought back our first-ever Alumni, Ms. Business. This is one of the most important episodes that we have recorded. The topic is “How to Start a Business”. Everything from filing, setting up the legal structure, tax deductions, business cr ... Show More
1h 26m