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Nov 2020
23m 30s

Denim Wars | Old Western Blues | 2

Wondery
About this episode
It's the mid-1800s and a young wholesaler called Levi Strauss is looking to cash in on the California Gold Rush. But when a wandering tailor approaches Strauss with a revolutionary idea, his business takes an unexpected turn into the world of workwear — and it will change his family’s destiny. Listen ad-free on Wondery+ here  Support us by supporting our ... Show More
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Nov 2020
Denim Wars | Storming the Castle | 3
<p>It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans.&nbsp;</p><p>But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.</ ... Show More
23m 4s
Nov 2020
Denim Wars | From Freak to Chic | 4
<p>It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco.&nbsp;</p><p>But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar batt ... Show More
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Nov 2020
Denim Wars | Lord of the Flies | 5
<p>It's the '80s and Levi's is far out in front in the battle for denim dominance.&nbsp;</p><p>But Lee owner V.F. Corporation isn't giving up. It's about to make a major move that will pile the pressure on Levi's and threaten its status as market leader.</p><p><strong>Listen ad-f ... Show More
24m 46s
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