logo
episode-header-image
Nov 2020
23m 30s

Denim Wars | Old Western Blues | 2

Wondery
About this episode
It's the mid-1800s and a young wholesaler called Levi Strauss is looking to cash in on the California Gold Rush.But when a wandering tailor approaches Strauss with a revolutionary idea, his business takes an unexpected turn into the world of workwear — and it will change his family’s destiny.Listen ad-free on Wondery+ here Support us by supporting our sponso ... Show More
Up next
Nov 2020
Denim Wars | Storming the Castle | 3
It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.Do they hold fast ... Show More
23m 4s
Nov 2020
Denim Wars | From Freak to Chic | 4
It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco. But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar battleground: the c ... Show More
24m 41s
Nov 2020
Denim Wars | Lord of the Flies | 5
It's the '80s and Levi's is far out in front in the battle for denim dominance. But Lee owner V.F. Corporation isn't giving up. It's about to make a major move that will pile the pressure on Levi's and threaten its status as market leader.Listen ad-free on Wondery+ hereSee Privac ... Show More
24m 46s
Recommended Episodes
May 2023
SYMHC Classics: Levi Strauss
This 2018 episode covers Levi Strauss, whose life story touches on a lot of important moments in U.S. history. His business was tied to the California Gold Rush, the U.S. Civil War and American clothing culture.See omnystudio.com/listener for privacy information. 
43m 34s
Nov 2024
👖 Levi's 501s: The World’s 1st Jeans | 6
What do Old West gold miners, biker gangs and Marilyn Monroe all have in common? The same pair of jeans…Invented by a down-on-his-luck immigrant tailor in the 1870s, this classic riveted pant launched a global denim market worth over $70B. How? By teaming up with Levi Strauss & C ... Show More
45m 45s
Sep 2023
Levi Strauss: The Man Who Gave Blue Jeans to the World
On this episode of Our American Stories, this is the story of how one man got his American Dream stitched into a pair of blue jeans. Lynn Downey (Levi Strauss & Co. historian) is here to tell the story. Support the show (https://www.ouramericanstories.com/donate)Support the show: ... Show More
38m 16s
Jul 2025
Howard Hughes Blows Up Hollywood | Calling the Shots | 1
Teenage millionaire Howard Hughes heads west with dreams of conquering Hollywood. But the bold Texan outsider quickly learns that making a hit movie is harder than it looks under Tinseltown’s bright lights.Be the first to know about Wondery’s newest podcasts, curated recommendati ... Show More
31m 46s
Feb 2025
Pioneers and Rivals - Annie Turnbo Malone and Madam C.J. Walker | Rinse, Lather, Repeat | 3
Sarah Walker faces business and personal challenges as she grows her hair care business.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wher ... Show More
33m 34s
Listen to millions of songs and podcasts on Anghami