logo
episode-header-image
Sep 2018
28m 26s

Chris Bruzzo, CMO of Electronic Arts (EA...

ADWEEK
About this episode
tail spinning
Up next
Apr 16
Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale
How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny Rooney sits down with Benoit Vatere, Chief Media Officer at Liquid Death, to explore how he, as a non-traditional entrepreneur ... Show More
19m 14s
Apr 9
The Art of Making Fintech Cool with Catherine Ferdon of Coinbase
Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t. In this episode of Marketing Vanguard, Coinbase CMO, Catherine Ferdon, reveals why bold creativity ma ... Show More
32m 4s
Apr 2
How Atlanta Became the Hub of Marketing in the US ft. Alex Gonzalez
Atlanta, a paradise for CMOs with 70% of Fortune 500 companies, thousands of startups, and immense talent, is often underestimated. Live from Brandweek, Alex Gonzalez, Metro Atlanta Chamber's Chief Innovation and Marketing Officer, explains why Atlanta is a top marketing hub and ... Show More
20m 15s
Recommended Episodes
Aug 2021
Rapid Response: How Electronic Arts grows a metaverse, with CEO Andrew Wilson
<p>Hollywood may build stars, but gaming is "the biggest, fastest-growing entertainment medium in the world," says CEO Andrew Wilson of Electronic Arts. That's why businesses from Netflix to Disney to Facebook are eyeing the space, along with creators and startups eager to tap in ... Show More
33m 35s
Apr 2023
Electronic Arts: FIFA, The Sims, Madden and More - [Business Breakdowns, EP. 106]
This is Matt Reustle and today we are breaking down the iconic video game publisher, Electronic Arts. EA’s corporate history dates back to the 1980s and the business has evolved with all of the industry shifts in the decades since. To break down EA, I am joined by the author of T ... Show More
56m 55s
Jul 2020
Becoming a Master Marketer w/ Kenny Burns
<p>The Lifestyle Specialist Kenny Burns is a 20+ year music and entertainment industry influencer and executive. He was Senior Vice President of Brand Development at Combs Enterprises, the entrepreneurial aim for Sean P. Diddy Combs, and launched REVOLT TV while managing the Ciro ... Show More
44m 13s
Mar 2022
#582: Mark Zuckerberg on Long-Term Strategy, Business and Parenting Principles, Personal Energy Management, Building the Metaverse, Seeking Awe, the Role of Religion, Solving Deep Technical Challenges (e.g., AR), and More
tail spinning
1h 42m
Apr 2021
Lunchtable Talks: Building a Classic Brand: From Personal Brand to E-Commerce Merchandising w/ Chris Classic
<p>Modern renaissance man Chris Classic is an American Music Award winning recording artist, social media influencer and business owner. He's the founder the lifestyle brand Savoir Faire, which features a signature fragrance and personal accessories.</p><p>Chris's music can be he ... Show More
56m 54s
Jul 2019
Talent Agents for the Digital Age with Steven Galanis
“I’ve always been an entrepreneur. I’ve always had a side hustle no matter what it was.” –Steven Galanis Steven Galanis’s career has spanned from options trader, to film producer, to now CEO and Co-Founder of Cameo, a platform where fans can book personalized video shout outs fro ... Show More
49m 22s
Feb 2023
#653: Elan Lee, Co-Creator of Exploding Kittens — How to Raise Millions on Kickstarter, Deconstructing Mega-Successes, Secrets of Game Design, The Power of Positive Constraints, The Delights of Craftsmanship, and The Art of Turning Fans into Superfans
tail spinning
2h 8m
May 2020
I Broke My Arm on the Dance Floor (Feat. Zach Leonsis)
Friday Guest: Zach Leonsis of Monumental Sports joins Erika on the show today. As Senior Vice President of Strategic Initiatives, Zach is responsible for growing brands like the Washington Wizards, the Washington Capitals, and Team Liquid. The two discuss owning a sports team in ... Show More
18m 32s
Apr 2023
#566: How to Create a Tailored Customer Experience using AI with Stu McLaren
Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up) Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm. I won’t lie – there have been a lot of change ... Show More
45m 20s