logo
episode-header-image
Sep 2018
28m 26s

Chris Bruzzo, CMO of Electronic Arts (EA...

ADWEEK
About this episode
Chris Bruzzo, CMO of Electronic Arts (EA), has a passion for “Signature Moves”. His career from healthcare marketing to Amazon to Starbucks to EA is already a list of signature career moves, but within those roles, he challenges himself and his team to be constantly in the hunt for a signature move. Tune in to dive deeper into Chris’s fantastical world of social gaming, seminal Gen Z insights, real-time player engagement, breaking down boundaries, transforming an internal culture to equal the external brand and how he’s gearing up to make more signature moves!

Hosted on Acast. See acast.com/privacy for more information.

Up next
Nov 20
How Experiential Marketing Uncovers Hidden Profits ft. Kristen Lauria
<p><a href="https://www.linkedin.com/in/kristenlauria/" rel="noopener noreferrer" target="_blank">Kristen Lauria</a>, Chief Customer and Marketing Officer at Wheels Up, joins this episode of Marketing Vanguard to explore the evolution of luxury travel marketing and brand transfor ... Show More
25m 16s
Nov 13
How Infosys’ CMO Sumit Virmani Is Making B2B Marketing an Emotional Affair
Sumit Virmani, Global CMO of Infosys, joins this episode of Marketing Vanguard to explore the evolving landscape of B2B marketing, the transformative impact of AI, and the delicate balance between art and science in modern marketing. As an “accidental marketer”, he brings unique ... Show More
32m 10s
Nov 5
Inside the Mind of a University CMO: Ethan Braden on Turning Texas A&M into a National Brand
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Ethan Braden, Chief Marketing Officer at Texas A&M University, about building one of America’s most consequential higher-education brands.Ethan shares how his journey from Eli Lilly to Purd ... Show More
30m 18s
Recommended Episodes
Aug 2021
Rapid Response: How Electronic Arts grows a metaverse, with CEO Andrew Wilson
<p>Hollywood may build stars, but gaming is "the biggest, fastest-growing entertainment medium in the world," says CEO Andrew Wilson of Electronic Arts. That's why businesses from Netflix to Disney to Facebook are eyeing the space, along with creators and startups eager to tap in ... Show More
33m 35s
Apr 2023
Electronic Arts: FIFA, The Sims, Madden and More - [Business Breakdowns, EP. 106]
This is Matt Reustle and today we are breaking down the iconic video game publisher, Electronic Arts. EA’s corporate history dates back to the 1980s and the business has evolved with all of the industry shifts in the decades since. To break down EA, I am joined by the author of T ... Show More
56m 55s
Jul 2020
Becoming a Master Marketer w/ Kenny Burns
<p>The Lifestyle Specialist Kenny Burns is a 20+ year music and entertainment industry influencer and executive. He was Senior Vice President of Brand Development at Combs Enterprises, the entrepreneurial aim for Sean P. Diddy Combs, and launched REVOLT TV while managing the Ciro ... Show More
44m 13s
Mar 2022
#582: Mark Zuckerberg on Long-Term Strategy, Business and Parenting Principles, Personal Energy Management, Building the Metaverse, Seeking Awe, the Role of Religion, Solving Deep Technical Challenges (e.g., AR), and More
<p><strong>Brought to you by&nbsp;</strong><a href="http://eightsleep.com/Tim" rel="noopener noreferrer" target="_blank"><strong>Eight Sleep’s Pod Pro Cover</strong></a><strong>&nbsp;sleeping solution for dynamic cooling and heating,&nbsp;</strong><a href="http://magicspoon.com/t ... Show More
1h 42m
Apr 2021
Lunchtable Talks: Building a Classic Brand: From Personal Brand to E-Commerce Merchandising w/ Chris Classic
<p>Modern renaissance man Chris Classic is an American Music Award winning recording artist, social media influencer and business owner. He's the founder the lifestyle brand Savoir Faire, which features a signature fragrance and personal accessories.</p><p>Chris's music can be he ... Show More
56m 54s
Jul 2019
Talent Agents for the Digital Age with Steven Galanis
“I’ve always been an entrepreneur. I’ve always had a side hustle no matter what it was.” –Steven Galanis Steven Galanis’s career has spanned from options trader, to film producer, to now CEO and Co-Founder of Cameo, a platform where fans can book personalized video shout outs fro ... Show More
49m 22s
Feb 2023
#653: Elan Lee, Co-Creator of Exploding Kittens — How to Raise Millions on Kickstarter, Deconstructing Mega-Successes, Secrets of Game Design, The Power of Positive Constraints, The Delights of Craftsmanship, and The Art of Turning Fans into Superfans
<p><strong><em>Brought to you by </em></strong><a href="http://athleticgreens.com/tim" rel="noopener noreferrer" target="_blank"><strong><em>Athletic Greens’s AG1</em></strong></a><strong><em>&nbsp;all-in-one nutritional supplement, </em></strong><a href="http://helixsleep.com/ti ... Show More
2h 8m
May 2020
I Broke My Arm on the Dance Floor (Feat. Zach Leonsis)
<p>Friday Guest: Zach Leonsis of Monumental Sports joins Erika on the show today. As Senior Vice President of Strategic Initiatives, Zach is responsible for growing brands like the Washington Wizards, the Washington Capitals, and Team Liquid. The two discuss owning a sports team ... Show More
18m 32s
Apr 2023
#566: How to Create a Tailored Customer Experience using AI with Stu McLaren
Stu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up) Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm. I won’t lie – there have been a lot of change ... Show More
45m 20s