This is Matt Reustle and today we are breaking down the iconic video game publisher, Electronic Arts. EA’s corporate history dates back to the 1980s and the business has evolved with all of the industry shifts in the decades since. To break down EA, I am joined by the author of The10thMan blog. We cover the role of a publisher in the video game ecosystem, th ... Show More
Oct 22
Affirm: The Internet’s American Express - [Business Breakdowns, EP.249]
Today we're breaking down Affirm, the buy now, pay later company founded by PayPal co-founder Max Levchin. Affirm processes more than $50 billion in annual purchase volume and is growing over 30%, even after its stock fell more than 90% following its IPO. Joining me is Fraser, an ... Show More
1h 11m
Jul 2026
Applied Intuition: A Billion Intelligent Machines - [Business Breakdowns, EP.248]
Today, we are breaking down Applied Intuition. Our guests are co-founders Qasar Younis and Peter Ludwig, who started the company in 2017 with a mission to make a billion machines intelligent. The simplest way to understand Applied Intuition is that it builds the brains for machin ... Show More
47m 13s
May 2026
Toast: Sticky SaaS - [Business Breakdowns, EP.247]
Today, we are breaking down Toast, a name we have covered before but are revisiting because the story has changed enough to be worth telling again. Most listeners will have tapped a Toast terminal without thinking much about the business behind it. Our guest is Sean Barrett, foun ... Show More
49m 24s
Oct 2021
UP201: EA Sports, FIFA and women
<p>For people under 30, FIFA is a computer game not a governing body. That’s become almost a cliche of sports marketing, and like all cliches, there might be some truth in it. </p><p>Which is why the noises recently coming from EA Sports, the company which makes the game, are so ... Show More
46m 14s
Jul 2024
EA Sports FC with Nils Leonard
When EA Sports and FIFA parted ways in 2023, there was just one minor problem: the popular soccer video game’s brand was entirely wrapped up in the FIFA name. Nils Leonard, Co-Founder of Uncommon Creative Studio, shares how he and his team approached creating a FIFA-less brand th ... Show More
32m 46s
Sep 2024
Rapid Response: EA’s march to 1 billion gamers, with CEO Andrew Wilson
While EA’s pursuit of 1 billion users may sound ambitious at first, once you hear CEO Andrew Wilson explain the developers’ strategy to get there, the 1 billion mark starts to almost sound conservative. Wilson returns to Rapid Response to shed light on EA’s recent announcements a ... Show More
25m 36s
Sep 2020
The Evolution of Esports and Gaming | Marketing for the Now Episode #11
<p>Today’s episode is another edition of Marketing for the Now, where we discuss how now more than ever, the Esports and Gaming worlds should be front and center for brands. This episode will focus on how this industry continues to shape culture, the opportunities that exist for ... Show More
2h 1m
Aug 2021
Rapid Response: How Electronic Arts grows a metaverse, with CEO Andrew Wilson
Hollywood may build stars, but gaming is "the biggest, fastest-growing entertainment medium in the world," says CEO Andrew Wilson of Electronic Arts. That's why businesses from Netflix to Disney to Facebook are eyeing the space, along with creators and startups eager to tap into ... Show More
33m 35s