In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss mountaineering gear company, unpacks why Davos represents a unique opportunity for C-suite marketers and how the experiences brands create matter far more than the products they sell.
What You'll Learn:
- How to shift the definition of “brand” from product provider to experience giver
- Why breaking out of the marketing silo is a critical competitive advantage
- The strategic advantage of being a part of Davos
- How to balance wholesale and direct-to-consumer channels
- How consumer-centric foundation separates great marketing from mediocre execution
- Ways to identify and penetrate niche communities in fragmented markets like US mountaineering
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