logo
episode-header-image
Aug 2021
33m 35s

Rapid Response: How Electronic Arts grow...

Waitwhat
About this episode

Hollywood may build stars, but gaming is "the biggest, fastest-growing entertainment medium in the world," says CEO Andrew Wilson of Electronic Arts. That's why businesses from Netflix to Disney to Facebook are eyeing the space, along with creators and startups eager to tap into the entrepreneurial opportunities posed by the still-evolving "metaverse." Wilson, who oversees franchises from Apex Legends to FIFA to The Sims, explains how he's playing in this ever-changing field – and how an industry-wide cultural referendum on harassment keeps him up at night.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Aug 21
How design drives successful companies, with Sarah Stein Greenberg
Whether you’re building a new product from scratch, growing your team, or trying to find product market fit, every part of scaling a business has one thing in common. It needs to be well designed. That’s why we’re headed back to school this week – and learning from Stanford d.sch ... Show More
34m 19s
Aug 19
Dating is down. So why is Hinge thriving? with CEO Justin McLeod
As young people report feeling lonelier and less connected than ever, the dating app Hinge is driving its users into real life, human experiences. CEO Justin McLeod returns to Rapid Response to share how the platform is combating digital fatigue amongst users, as well as navigati ... Show More
26m 7s
Aug 16
The bromance that rebuilt Detroit: Dan Gilbert and Mayor Mike Duggan
As we gear up for our 2025 Masters of Scale Summit, we’re revisiting one of the stellar on-stage conversations that happened at the 2024 event. Hear Rocket Companies’ Dan Gilbert and Detroit Mayor Mike Duggan reveal how their unique public-private partnerships have transformed th ... Show More
24m 24s
Recommended Episodes
Sep 2022
Mitch Lasky - The Business of Gaming - [Invest Like the Best, EP.293]
My guest today is Mitch Lasky. Mitch is a partner at Benchmark and one of the leading figures in the video game industry. Over the last 30 years, he has built, led, and invested in a number of the best gaming companies in the world, including Activision, EA, Riot, Snapchat, and D ... Show More
1h 14m
Apr 2023
Benchmark’s Mitch Lasky and Blake Robbins on The Art of Business in Gaming
We sit down Benchmark’s legendary gaming investors Mitch Lasky and Blake Robbins (now also of the excellent Gamecraft podcast fame) to discuss the history and future of gaming business models. This episode is the perfect bookend to our Nintendo/Sega gaming series this season on A ... Show More
2h 15m
Sep 2018
Chris Bruzzo, CMO of Electronic Arts (EA) - The Hunt for a Signature Move
Chris Bruzzo, CMO of Electronic Arts (EA), has a passion for “Signature Moves”. His career from healthcare marketing to Amazon to Starbucks to EA is already a list of signature career moves, but within those roles, he challenges himself and his team to be constantly in the hunt f ... Show More
28m 26s
Aug 2022
What Business Leaders Should Know Now About the Metaverse
It might still seem like a buzzword, or something that only matters to tech CEOs. But Matthew Ball, CEO of Epyllion and the former global head of strategy for Amazon Studios, says the metaverse is the "new internet" – and that it's already here. He argues that companies large and ... Show More
27m 30s
Apr 2023
Electronic Arts: FIFA, The Sims, Madden and More - [Business Breakdowns, EP. 106]
This is Matt Reustle and today we are breaking down the iconic video game publisher, Electronic Arts. EA’s corporate history dates back to the 1980s and the business has evolved with all of the industry shifts in the decades since. To break down EA, I am joined by the author of T ... Show More
56m 55s
Dec 2021
The metaverse is already here — and it’s full of Pokemon, says Niantic CEO John Hanke
John Hanke is the CEO of Niantic, a company that makes the wildly popular Pokemon Go mobile game in partnership with Nintendo and the Pokémon company. Pokemon Go, and its predecessor Ingress, are now the largest and most successful augmented reality games in the industry, which m ... Show More
1h 8m
Dec 2021
Bill Gurley and Philip Rosedale - Back to the Future - [Invest Like the Best, EP. 254]
My guests today are Philip Rosedale and Bill Gurley. Philip created Second Life in the early 2000s and helped build it into the largest virtual 3D world ever created at the time. Frequent listeners will recognize Bill, who was an investor in Second Life via Benchmark Capital. Dur ... Show More
1h 17m
Jun 2021
Gabriel Leydon - Designing Digital Economies - [Invest Like the Best, EP. 229]
My guest is Gabe Leydon, who is the co-founder and former CEO of MZ, also known as Machine Zone, the company behind huge games such as Mobile Strike and Game of War. Gabe has spent the last 20 years designing video games and is one of the most original thinkers I have talked to i ... Show More
1h 19m
Nov 2021
#550: Andrew Chen — Metaverse, Metrics, and Meerkats
Andrew Chen — Metaverse, Metrics, and Meerkats | Brought to you by 80,000 Hours free career advice for high impact and doing good in the world, Wealthfront automated investing, and Helix Sleep premium mattresses. More on all three below.Andrew Chen (@andrewchen) is a general part ... Show More
2h 5m