logo
episode-header-image
Apr 2020
59m 15s

EP250: How To Be On Point with Your Face...

Tier 11
About this episode

Molly Pittman is back for this episode of Perpetual Traffic and she’s here to remind marketers of some very important stats. Overrall Internet traffic is up 30% (and rising) and Facebook traffic is up 70%—which means this isn’t the time to stop advertising. It’s the time to open up your audience interests for cold traffic, make live campaign decisions faster, and reset your campaigns so your marketing is on point. Molly will explain how she’s doing that and give you real time metrics that she’s seeing in her active campaigns right now.

RESOURCES MENTIONED IN THIS EPISODE

Facebook Ad Library

Yoga Burn

Better Help Ad Library

Best Self Co Ad Library

Monday.com Ad Library

DoorDash Ad Library

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

Episode 247: How To Pivot Your Marketing Strategy To Fit The Global Climate

Tier 11 100 Million Swipe File

Virtual Business Podcast Giveaway

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mentioned in this episode:

Tier 11 Data Suite

Up next
Yesterday
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months (Replay)
In this must-listen rebroadcast, Ralph Burns and Kasim Aslam break down a game-changing case study that reveals how combining Google’s deep data insights with Meta’s evolving ad algorithm can slash your cost per signed case to under $2,000 — a gold standard in personal injury law ... Show More
47m 2s
Jul 8
The #1 Metric That Will Completely Transform Your Business’s Bottom Line
In this special crossover episode, Ralph Burns takes the hot seat outside of Perpetual Traffic — guesting on the Cashflow Kings podcast with hosts Scott Brandley and DJ Sprague. Together they break down why your NCAC (New Customer Acquisition Cost) is the single most overlooked b ... Show More
1 h
Jul 4
Defeat The New Google AI Max Landing Page Doomsday with Val Riley
In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes coul ... Show More
48m 31s
Recommended Episodes
Mar 2023
Ep. 139, What's Working Now (In Facebook Ads): The Wonders Of An ABO Campaign
Our senior media buyer is back on the show to bring you up to speed on what's working now in Facebook Ads Manager. You can almost hear the media buying community worldwide as they scramble to get to this episode! You'll hear Smart Marketer CEO Molly Pittman talk with Dennis Paska ... Show More
34m 59s
Sep 2021
Ep. 72, How The Top Performing Brands Are Winning With Facebook Ads In 2021
Takeaways From The State Of Paid Advertising Industry Report (Part 3)   As digital marketers and entrepreneurs, we’ve been on a wild ride with the Pandemic and the iOs14 Update. You could say it’s been a one-two punch on our industry! But the Smart Marketer team just completed a ... Show More
17m 30s
Jun 2023
463 - The Best way to use Facebook Ads
If you dread making cold calls, then this episode is for you. Facebook has billions of users monthly—so it can be a leads gold mine for your business. Listen to this episode to learn about which types of Facebook ads generate the most prospects, the types of content Facebook user ... Show More
21m 47s
Mar 2019
#253: How to Grow Your Local Business with Online Marketing Strategies
I’m often asked if the strategies used for online marketing can be translated to the local business. Maybe you have a hair salon, a dance studio, a wine shop, a real estate agency, a pet grooming business… The question is, how can we take the information I talk about list buildin ... Show More
54m 47s
Jan 2021
Episode 20: How Smart Marketers are Adapting to iOS 14 (Part 2)
Do you have your preparedness checklist for iOS 14? In part 2 of this 2-part segment of #WeOutHere, our hosts Molly Pittman and John Grimshaw get tactical. Big changes are coming from iOS 14 in Q1, and Facebook advertisers need to do to a few simple things to minimize ad disrupti ... Show More
12 m
May 2022
#462: 8 Simple But Powerful Strategies I Used To Hit 1 Million Podcast Downloads
The step-by-step playbook I used to nearly double my podcast downloads If you’ve listened to Online Marketing Made Easy for a while, you know that a) it’s been a true labor of love, and b) a) it’s come a loooooong way since I first started it nine years ago. It’s taken a lot of h ... Show More
40m 27s
Apr 2023
Podcast Advertising is Influencer Marketing
“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to say that it’s gonna knock it out of the park, it probably isn’t.” Your first ad campaign probably won’t be your best - but we all have to start somewhere, right? Sarah M ... Show More
39m 45s
Aug 2023
What’s Trending: Snoop Dog | OOH Advertising | Marketing Humor
Looking to add some humor to your marketing campaigns? In this episode, Daniel sits down with Gen Z creator, Aidan Brannigan, to discuss the power of humor in advertising and why it's often underutilized. They also dive into Snoop Dogg's recent move to join LinkedIn and the poten ... Show More
18 m
Mar 2023
146 - How To Think Differently About B2B Content, With Camille Trent
When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.Daniel and Camille get straight int ... Show More
34m 49s
Mar 2019
Why You Need to Start Storytelling Today
There’s so much opportunity available today but what most people don’t realize is, this all goes away. Eventually, Facebook and Instagram advertising will become like the Yellow Pages or billboards — that’s why I’m trying to get so many of you to “squeeze” while this opportunity ... Show More
12m 6s