I’m often asked if the strategies used for online marketing can be translated to the local business. Maybe you have a hair salon, a dance studio, a wine shop, a real estate agency, a pet grooming business… The question is, how can we take the information I talk about list building, lead magnets, funnels, social media strategy and all the other topics that co ... Show More
Jul 14
You're Doing Work Your AI Should Be Doing
How She Built a Team of 150 AI Employees Without Letting Anyone Go Look at your to-do list right now. How much of what's on it could be done by something that isn't you? My guest this week, Callan Faulkner, has 30 people on her team and 150 AI employees, and she hasn't let a sing ... Show More
1h 4m
Nov 2024
Transform Your Business with THESE Simple Marketing Tactics
<p>In this episode, I dive into the strategies and mindset shifts that can transform how you approach marketing, especially for small businesses. I share the story of how I helped scale a small family liquor store from $4 million to $50 million, focusing on practical, underpriced ... Show More
52m 53s
Dec 2024
650. "I’m not sure which of my marketing strategies I should be focusing on- help!" | Coaching Session
Welcome back, product bosses! Today, I’m talking with Alyse, the creative mind behind Toci Mom, who sells stylish, breathable, and versatile nursing covers that blend in with your wardrobe. Alyse has seen significant success selling her product on Amazon and Etsy but is unsure wh ... Show More
57m 3s
Feb 2025
665. "I sell custom products. How do I get more customers to buy from me online?" | Coaching Session
Welcome back, Product Bosses! If you’ve ever struggled to translate in-person sales success into a thriving online business, this episode is for you. I’m coaching Ellie, an incredible watercolor artist, through the challenges of selling online—from figuring out where her website ... Show More
43m 16s