Pauline Brown, former chairman of North America for the luxury goods company LVMH, argues that in additional to traditional and emotional intelligence, great leaders also need to develop what she calls aesthetic intelligence. This means knowing what good taste is and thinking about how your services and products stimulate all five senses to create delight. B ... Show More
Jul 30
Introducing The Founder Mindset: Tim Ferriss on Experiments, Risk, and Freedom
What does it take to be a successful entrepreneur in today's uncertain world? How do you balance risk, decision-making, and curiosity? We’re sharing an episode from The Founder Mindset with Reza Satchu, the new podcast from Harvard Business School Foundry about what it truly take ... Show More
32m 40s
Jul 2020
The Three Skills Of Luxury Customer Experience In The Digital Age
The biggest customer experience opportunity, pandemic, or not, is to understand and embrace the skills that support the blending of digital and emotional intelligence. To optimize their digital strategy brands must embrace the fact that they will need to master three critical ski ... Show More
15m 27s
Jun 2020
Building Client Relationships With Emotional Intelligence In The Digital Age
Milton Pedraza, Luxury Institute CEO, and Zornitza Stefanova, BSPK Founder and CEO, discuss building client relationships with emotional intelligence in the digital age.COVID-19 is prompting a massive shift to digital across industries, particularly in luxury. Ralph Lauren and Pr ... Show More
40m 7s
Oct 2023
Meaning over Math! How connection, empathy and authenticity are the keys to growth
Emmanuel Probst, global brand thought leader at Ipsos, adjunct professor at UCLA, Wall Street Journal and USA Today best-selling author of <i>Brand Hacks</i> on the art and science of brand transformation. His fascination in the quest for meaning is explored further in his latest ... Show More
41m 13s
Dec 2021
Transforming Luxury: Key Takeaways
In 2021, in a special six-part series, BoF spoke to 22 pioneering thinkers from the worlds of business, technology and luxury, creative leaders and renowned ecologists, to investigate the forces driving transformative change in the $300 billion luxury goods market. In this episod ... Show More
42m 20s
Sep 2021
How Is Luxury Customer Service Evolving? | Transforming Luxury
<p>In recent decades, the race to attract and retain customers saw dizzying amounts of money spent on clienteling — the industry term for building a 1 on 1 relationship with customers. Today, for major players of scale with the resources to invest in it, successfully digitising p ... Show More
36m 53s
Mar 2022
From Cookie-Centric to Emotionally Intelligent Digital Luxury Marketing
Luxury really is different. Luxury and premium brands cater to the most affluent, educated, and sophisticated consumers. The luxury goods and services that affluent, wealthy, and uber-wealthy consumers buy are highly considered, high-value, high-investment, and high-emotion purch ... Show More
16m 13s