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Dec 2022
28m 8s

The ROI of Design

The Motley Fool
About this episode

Great design can reward a company’s shareholders, but “good enough” doesn’t do much. Mauro Porcini is the Chief Design Officer of PepsiCo and the author of “The Human Side of Innovation: The Power of People in Love with People.” Ricky Mulvey caught up with Porcini to discuss:

- Why investors should watch companies with great design thinkers

- The strategy behind limited-edition releases

- How wearables could change what we eat and drink

 

Companies mentioned: PEP, MMM, AAPL

 

Host: Ricky Mulvey

Guest: Mauro Porcini

Engineer: Tim Sparks

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