Emmanuel Probst, global brand thought leader at Ipsos, adjunct professor at UCLA, Wall Street Journal and USA Today best-selling author of
Brand Hacks on the art and science of brand transformation. His fascination in the quest for meaning is explored further in his latest book,
Assemblage which is about how to build brands that transform people and the world they live in. Emmanuel tells us about the power of brands to influence the future as consumer preference for authenticity, meaning and storytelling exposes performance marketing as tactical and a waste of money.
Further reading:
The Art and Science of Brand Transformation book here:
https://rb.gy/qmq41 Emmanuel Probst on LinkedIn:
https://www.linkedin.com/in/emmanuelprobst/