In this episode, Fiona talks about the importance of psychological needs in building an engaged audience and community for your brand. Discover how understanding and aligning with these needs can significantly impact your marketing strategy and business growth. Tune in!
Oct 2024
Say What They’re Thinking: How to Use Your Customers Words to Drive Sales
In this episode, we explore how to use customer insights to make your messaging truly resonate. You'll learn how to tap into testimonials and real feedback to speak directly to your audience’s needs and desires, helping them feel understood and engaged. We break down a simple, th ... Show More
13m 18s
Nov 2025
Complete Social Media Marketing Strategy
In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ... Show More
46m 12s
Oct 2024
627. How to Effectively Market and Build a Stand Out Brand to Increase Your Sales
Welcome back, product bosses! In today's episode, we discuss one of the most common issues for product based business owners: how to effectively build a standout brand and market to your ideal customers. Whether you're just starting out, hitting a sales plateau, or your sales hav ... Show More
9m 8s
Dec 2023
Build A Brand That Makes You Stand Out - 749
In this episode of the 'Build Your Tribe' podcast with co-host Chalene Johnson, she offers advice on how to transition into a new role, start a new business or brand, and foster a social media following. Chalene discusses the importance of becoming known for 'one thing' and stand ... Show More
22m 33s