Sponsorship is when someone influential in your organization advocates on your behalf to get you where you want to go. But the sponsor-protege relationship isn’t always clear-cut. We talk about what sponsors really do and what the protege’s role is. Guest: Rosalind Chow. Our theme music is Matt Hill’s “City In Motion,” provided by Audio Network.
Jun 2025
Let Go of the Beliefs That Limit How You Lead
Many of us have internal beliefs—I need it done now, I know I’m right, I need to be involved—that feel like truth but actually hold us back as leaders. Executive coach Muriel Wilkins calls these counterproductive beliefs “hidden blockers,” and she talks the Amys through the proce ... Show More
34m 30s
Jun 2019
The Surprising Benefits of Sponsoring Others at Work
Sylvia Ann Hewlett, an economist and the founder of the Center for Talent Innovation, has studied the difference between mentoring and sponsorship and what leaders have to gain from the latter. She says it's important to seek out protégés who outperform, are exceptionally trustwo ... Show More
24m 20s
Oct 2020
How to find the person who can help you get ahead at work | Carla Harris
You know you need a mentor to advance your career, but have you ever considered who your sponsor is? Carla Harris, vice chairman at Morgan Stanley, explains the crucial importance of identifying a person who will speak on your behalf in the top-level, closed-door meetings you're ... Show More
19m 59s
Feb 2023
The sustainable journey of a babygro, with Sashe Christopher
Send a textMy guest this week is Sashe Christopher, founder of vegan, organic childrenswear brand Pop My Way that parents can trust. Its sustainable supply chain is fully GOTS-certified, from energy and water use, to hazardous chemicals /use of non-chemical dyes, to the social re ... Show More
28m 15s
Apr 2024
SPI 779: Building a Brand that Other Brands Want to Work With — with Justin Moore
<p>#779 Many creators struggle with finding and negotiating sponsorships. One of the problems is that they're often not aiming for win-win-win deals. For an effective partnership, the value proposition should be obvious to you, the brand you're promoting, <em>and your audience</e ... Show More
49m 8s
Aug 2024
Nerd Alert: Do Sports Sponsorships Work?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob discuss how s ... Show More
9m 49s
Dec 2021
Encore: How to find the person who can help you get ahead at work | Carla Harris
You know you need a mentor to advance your career, but have you ever considered who your sponsor is? Carla Harris, vice chairman at Morgan Stanley, explains the crucial importance of identifying a person who will speak on your behalf in the top-level, closed-door meetings you're ... Show More
19m 59s
Feb 2023
Getting into business: Mentoring
A mentor can take many different forms but ultimately they’re there to give you advice, put you in touch with contacts they have and support you, whether you’re setting up a new business or looking to make the next step in your career. We head to Sweden to speak to Caxton Njuki, ... Show More
17m 53s