Breakfast is the most important meal of the day! Or is it? While that phrase sounds scientifically and nutritionally sound, it’s origins can be traced back to cereal company marketing departments. We conclude our series on the cereal wars with Alex Mayyasi, editor of Gastro Obscura. Alex has traced the origins of breakfast as a meal and how cereal marketing ... Show More
Aug 2019
Business Battles | Monster vs Beats by Dre | 1
With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when ... Show More
26m 16s
Mar 2020
Starbucks vs Dunkin - A Steamy Culture Clash | 1
A former high school dropout named Bill Rosenberg has big dreams and a passion for coffee. In 1950, in the small town of Quincy, Massachusetts he’s got a thriving coffee and donut shop called Dunkin Donuts. In front of the store he proudly puts up a huge sign that reads, World’s ... Show More
25m 28s
Jan 2023
“It’s Edible!” The Origin of Breakfast Cereal, Part One
Cereal is everywhere nowadays, but how did it become a thing? For most of us, this stuff is the ultimate convenient breakfast, and even the most sugary varieties claim to offer nutritional benefits and a balanced start to your day -- even if those claims may be a bit... misleadin ... Show More
37m 56s
Jan 2023
“It’s Edible!” The Origin of Breakfast Cereal, Part Two
Cereal is everywhere these days. While diet trends come and go, those ubiquitous boxes and mascots seem here to stay -- and, in some cases, it seems people are buying an idea as much as buying a foodstuff. In part two of this two-part series, Ben, Noel and Max trace the brilliant ... Show More
54m 5s
Jul 2025
176: Who Invented Breakfast? The Breakfast Industry’s Dirty Little Secrets
Hi friends, happy Wednesday!The other day I woke up starving — like, hangry. So I wandered into the kitchen and stood there, just… staring. Eggs? Too much work. Pancakes? Ehhh Toast? Meh. I mean why is choosing breakfast this complicated?It’s supposed to be “the most important me ... Show More
36m 13s
Jul 2018
111 - 6 Ways to Step Up Your Breakfast Game
We've all heard that breakfast is the most important meal of the day, but we still think it deserves more recognition! The Clever Cookstr is joined by Meredith Turits, editorial director of Extra Crispy, a new site dedicated to documenting breakfast and brunch in our culture and ... Show More
16m 31s
Jan 2024
Why do we eat cereal for breakfast?
Have you ever been chastised for eating a bowl of cereal for lunch? Or having leftovers for breakfast?There are certain foods designed 'breakfast foods' in the collective imagination: eggs, toast, cornflakes, pancakes. But the stories of how they came to earn their morning timesl ... Show More
9m 27s