Blue Ocean Strategy and Red Ocean Traps

You might have your teams and organization implementing new AI tools, but how much have you experimented with them yourself? Alexandra Samuel is a tech speaker and journalist, and she says many leaders are still just scratching the surface of AI by using things like ChatGPT and M ... Show More

Lawrence H. Summers, former U.S. Treasury Secretary and President Emeritus of Harvard University, has seen the ups and downs of the American economy throughout the decades. As leaders today contend with fears of economic downturn, the growth of artificial intelligence, tariffs, i ... Show More

Whether you're a manager trying to move your organization in a new direction, an entrepreneur seeking to fix a consumer pain point, or a non-profit leader working to improve society, it can be hard to turn your and others' passion for a cause into meaningful change. Shannon Watts ... Show More

Blue ocean strategy is a landmark business idea, but its co-creator, Renée Mauborgne, says it’s not a guaranteed win. She discusses what specifically can go wrong when you try to implement blue ocean strategy, including the common traps managers fall into. 

Comment disrupter un marché  ? En appliquant une stratégie "océan bleu" ! Développée par W. Chan Kim et Renée Mauborgne en 2005, c'est une stratégie cherchant à s’écarter des marchés hyper concurrentiels. Source: "Stratégie océan bleu: Comment créer de nouveaux espaces stratégiqu ... Show More

Renée Mauborgne: Beyond Disruption Renée Mauborgne is the INSEAD Distinguished Fellow and a professor of strategy at the global business school INSEAD. She is the co-author of the 4 million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic ... Show More

Blue Ocean Strategy - by W Chan Kim and Renee Maurborgne'How to create uncontested market space and make the competition irrelevant' The Problem: Current markets are flooded with competition. More and more companies are competing for smaller and smaller profit margins. This cut-t ... Show More

Here we are interviewing Annie Meehan who is an inspirational Keynote Speaker, an award-winning author & Certified Coach. After 9 years climbing the ladder in corporate America, she became a serial entrepreneur – starting a speaking business, leading an AdvoCare Supplement team, ... Show More

On this episode of VaynerX's popular Marketing For The Now series, I focus on global insights with some of the worlds' top marketers. We'll focus on what we’re seeing around the globe with the “who’s who” of marketing in 15-minute 1:1 conversations with me! Presenters on this epi ... Show More

Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE BOOK: In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aim ... Show More

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur. Please visit Pix11 or Fox5 ... Show More

Floating ports, is that part of a sustainable society? Sea Technology is currently working with the design of a new type of floating container and cruise vessel terminal. Therese Lundquist is the CEO of Sea Technology AB and is the guest in episode 231 of the Shipping Podcast.  T ... Show More

Mark Schaefer and social media marketing expert Denis Yu dive into the most important trends including the true value of the blue check mark, the most powerful platforms right now, the future of TikTok, and the truth behind Facebook's foray into the metaverse. You'll also hear so ... Show More