Jan 12

Why Marketing Will Never Be the Same Again (2026 Edition)

Marketing is scaling faster than humans can adapt—and most leaders are underestimating the shift. In this conversation with Sandy Carter, Ray Wang, CEO and founder of Constellation Research, and Liz Miller, former leader of the CMO council, and analyst at Constellation Research, ... Show More

46m 31s

Dec 29

A fond farewell

In his final episode as host of The Marketing Companion, Mark Schaefer reflects on the story of a show that beat the odds. This episode has the ups, the downs, and funniest moments from 13 years of the world's most entertaining podcast.

34m 12s

Dec 15

Humane versus human marketing

Sure, we want our marketing to connect with customers in a human and emotional way. But maybe a bigger short-term win is a humane approach that provides people with the help they need as quickly and effortlessly as possible. And that might be the perfect role for AI. Mark Schaefe ... Show More

34m 29s

Jul 2023

443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends

The Most Amazing Marketing Book Ever by Mark Schaefer & Friends About the Book: Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring market ... Show More

1h 11m

May 2024

488 Social Media Explained 3.0 by Mark Schaefer

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marke ... Show More

1h 22m

Jul 2023

Belonging to the Brand with Mark Schaefer

"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, <a href= "https://amzn.to/44q55Gw">Belonging to the Brand</a>. They discuss the importance of community in mark ... Show More

30m 4s

Nov 2021

359 Renegade Marketing by Drew Neisser

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser About the Book: Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and ... Show More

1h 22m

Jan 2024

The Top 5 Marketing Trends to Pay Attention to in 2024

What are the top marketing trends to watch out for in 2024? In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers b ... Show More

8m 40s

May 2022

The Marketing Playbook for the ‘New Economy’ with Goodway Group’s Michael Hayes

The economy has evolved, and the marketing playbooks we’ve all relied on for decades are on their way out the door. It’s time for a new playbook that takes the last several years of constant disruptions into account. <a href="https://www.linkedin.com/in/mbhayes/">Michael Hayes ... Show More

34m 18s

May 2022

E36: Tough Love Advisors on new beginnings, brand building, marketing and more

Kamal Dimachkie and Eddie Maalouf are veteran marketing and communications experts from the MENA region. They have recently launched Tough Love Advisors, a new age consultancy practice. We discuss the challenges of new beginnings, the pillars of brand building, the role of market ... Show More

51m 36s

Jun 2022

Sharpen Your Content Strategy With Eric Williamson, Chief Marketing Officer of CallMiner

Actionable insights are valuable all across a company, including for marketers. But effective content creation strategies that really cut through to the audience are also of tremendous value. <a href="https://www.linkedin.com/in/ericwilliamson1/">Eric Williamson</a>, the Chief ... Show More

39m 32s

The new and now of social media marketin...