After living as a monk in India and running a plastics company in Florida, Manoj Bhargava decided to launch something new: a one-shot energy drink in a bright, battery-shaped bottle. Today, 5-Hour ENERGY is one of the most recognizable energy drinks in the world.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19. ... Show More
Aug 17
Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
Laura Modi set out to build a better infant formula. What followed was years of setbacks: a crippling dispute with the FDA, a frustrating search for a manufacturer, and the constant fear that the company would run out of money before it reached customers.But today, Bobbie generat ... Show More
1h 19m
Dec 2019
#30 - Reinventing the Energy Drink
LifeAid’s Aaron Hinde (@aaronhinde) stopped by to talk “vitamins that you’ll enjoy drinking.” He built a new beverage brand from zero to $100m+ in value, taking on the big boys like Red Bull, Monster etc.. He talks about coming up with the formula, and their distribution strategy ... Show More
34m 42s
Nov 2018
Red Bull vs Monster - Get Your Wings | 1
It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavor is repellant—it’s sickly sweet—but to Mateschitz’s surprise, it completely cur ... Show More
23m 4s
Nov 2018
Red Bull vs Monster - Buzzkill | 3
As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny titan in the two ounce can, quickly plows through the energy drink market, gene ... Show More
23m 58s
Jan 2025
⚡ Red Bull: How The World Got Its Wiiings | 16
What’s keeping us up at night (besides our own thoughts)? An 8.4-oz blue-and-silver can of caffeine, taurine, sugar, and flavoring that’s part LaCroix, part Robitussin. Red Bull is not only America’s best-selling energy drink, it was its first: before the Bull, ‘energy drink’ in ... Show More
45m 17s