As the extreme marketing battle between Red Bull and Monster reaches unprecedented heights (128,000 feet above sea level, to be precise), a new challenger steps onto the scene. 5-hour Energy, the tiny titan in the two ounce can, quickly plows through the energy drink market, generating hundreds of millions of dollars each year and leaving a trail of failed i ... Show More
Aug 2019
Business Battles | Monster vs Beats by Dre | 1
With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when ... Show More
26m 16s
Mar 2020
Starbucks vs Dunkin - A Steamy Culture Clash | 1
A former high school dropout named Bill Rosenberg has big dreams and a passion for coffee. In 1950, in the small town of Quincy, Massachusetts he’s got a thriving coffee and donut shop called Dunkin Donuts. In front of the store he proudly puts up a huge sign that reads, World’s ... Show More
25m 28s
Jan 2025
⚡ Red Bull: How The World Got Its Wiiings | 16
What’s keeping us up at night (besides our own thoughts)? An 8.4-oz blue-and-silver can of caffeine, taurine, sugar, and flavoring that’s part LaCroix, part Robitussin. Red Bull is not only America’s best-selling energy drink, it was its first: before the Bull, ‘energy drink’ in ... Show More
45m 17s
Apr 2022
How Red Bull and GoPro Became Legendary Brands with Paul Crandell Board of Directors, KindHumans
<p>Red Bull and GoPro are names we've all heard of, but their approach to marketing is anything but typical. High-energy, extreme sports campaigns have made these products household names and broke the advertising mold. With us today is Paul Crandell, one of the marketing legends ... Show More
33m 43s
Aug 2025
The Ridiculously Energetic History of Energy Drinks!
This episode is brought to you by our favorite cohost: coffee. These days, if you stroll into any convenience store across the planet, you're going to run into a selection of energy drinks -- whether we're talking Red Bull, NOS, Monster, or our favorite pal, the humble cup of joe ... Show More
47m 1s
Apr 2023
The Hard Battle for Soft Drinks
<p>The furious rivalry between the two American titans, Pepsi and Coca-Cola who have ruled the cola sector in India since early 1990: with broad liberalization measures, has now acquired a new zing, and this time it appears fiercer than ever. RIL has brought back the Indian old-s ... Show More
34m 18s
<p>Today is Wednesday, January 22, and we’re looking at Monster Beverage vs. Coca-Cola. </p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19 ... Show More
