Do you know what makes your brand special? Sometimes, you're wrong — and the "special sauce" you cling to can actually be holding your company back. That's the story of HiBall, an energy drink that was struggling to gain traction... until they rethought a critical part of the brand. Sales went through the roof, and the company was sold to Anheuser-Busch. Her ... Show More
Oct 2024
Starting a Business That Aligns With Your Passions
Bonnie Mauldin has been hustling since she was a kid. At eight years old, she was knocking on doors offering to shovel driveways. After graduation, she entered the medical field, but quickly discovered it was not for her. Now, Bonnie owns two successful businesses, The Mauldin Gr ... Show More
32m 47s
Sep 2024
Father of Biohacking with Dave Asprey
Welcome everyone to the "Entrepreneur Show", as we have special guest, Dave Asprey, who is known as the father of biohacking and is famous for creating bulletproof coffee and hosting the Bulletproof Radio show, which has now been renamed as the Human Upgrade Podcast. He has made ... Show More
41m 13s
Oct 2023
Why too much choice is a bad thing
In the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was, the more choice, the more sales.This made sense to almost everyone, except today’s guest. See, today’s guest, the world leading expert on choice told P ... Show More
24m 40s
Aug 2025
Yerba Madre’s Rebrand with CMO Emily Kortlang
<p>The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.</p ... Show More
34m 15s
Sep 2025
Don Vultaggio: AriZona Beverage Company - The Snap Decision That Outsmarted Snapple
What does it take to turn a Brooklyn beer salesman into the king of iced tea?In the early 1990s, the iced tea market was dominated by Lipton, Nestea, and Snapple. But Don Vultaggio saw an opening. A single moment—watching Snapple cases fly off a truck in winter—sparked an idea th ... Show More
59m 35s
Jul 2023
How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment
<p>The instinct when trying to justify a price increase is to lean on rational factors: quality, value, distinct features. Tyyrells suggests the opposite. It demonstrates how a characterful brand backed by sufficient marketing spend can achieve the same goal, but profitably. I&ap ... Show More
38m 31s
Nov 2018
Red Bull vs Monster - Get Your Wings | 1
It’s the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavor is repellant—it’s sickly sweet—but to Mateschitz’s surprise, it completely cur ... Show More
23m 4s
Feb 2023
Sales Pitch or Salesperson
<p>What's more important? The sales pitch or the sales person?</p><p>Last weekend, my daughter was trying to sell bracelets, but was failing miserably.</p><p>We tweaked her pitch, and she started converting immediately.</p><p>As a salesperson, she kept getting better and bet ... Show More
9m 12s
Apr 2021
RedBull Is Actually A Marketing Company
If you thought RedBull was an energy drink, think again. It is actually a marketing company, and a really good one at that. Instead of using traditional advertising methods, the brand associates itself with people and events that allow them to communicate what the brand represent ... Show More
5m 4s