logo
episode-header-image
Apr 2018
50m 48s

Stitch Fix: Katrina Lake

Guy Raz | Wondery
About this episode
In 2010, Katrina Lake recruited 20 friends for an experiment: she wanted to see if she could choose clothes for them that accurately matched their style and personality. That idea sparked Stitch Fix, an online personal shopping service that aims to take the guesswork out of shopping. Today, it has over two million customers and brings in nearly a billion dol ... Show More
Up next
Yesterday
Advice Line with Daymond John of FUBU
Today’s callers: Cristopher from Chicago wants to expand his family’s salsa brand from farmers markets into retail. Next, Darcy in Australia considers adapting his protein bar brand’s messaging to reach beyond his core enthusiasts. Finally, Seema in Canada seeks strategies to inc ... Show More
42m 55s
Aug 24
YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break. So they built one themselves.The result was YETI: a high-end cooler that early retailers thought nobody would buy. But serious outdoorsmen did—and eventually YETI escaped its niche, becoming a status symb ... Show More
1h 25m
Aug 20
Advice Line with Carlton Calvin of Razor
Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is best for his card-based party game. Then Shirin in Texas wants to differentiate her graphic stationery in a crowded Etsy marketplace. And Mark from New Jersey works through refocusing his line ... Show More
42m 58s
Recommended Episodes
Dec 2020
20VC: Stitch Fix Founder Katrina Lake on Growth vs Profitability, Her Biggest Lessons From Working with Bill Gurley at Benchmark and The Importance of Mental Flexibility as a Leader
tail spinning
36m 12s
Jun 2021
Stitch Fix’s Elizabeth Spaulding on retail’s “seismic shift”
After 10 years and taking her company public, Stitch Fix founder Katrina Lake is stepping down as CEO. Taking her place this August is Elizabeth Spaulding, who joined the company shortly before the pandemic hit, rocking the online retailer’s business. Now, Stitch Fix is in reboun ... Show More
25m 34s
Oct 2020
7 Tips for Building a 7-Figure Business
<p>In this episode, you'll learn from an entrepreneur who built her business from a personal need by creating stylish blue light glasses that merge fashion with function. Klassy Network since expanded to clothing and accessories. </p><p>For more on Klassy Network and show notes: ... Show More
52m 47s
May 2023
How Thirdlove Disrupted the Fashion Industry by Listening to Its Customers
<p>ThirdLove is changing the lingerie industry by using technology and data to create better-fitting bras and underwear. In this episode of <i>Shopify On Location</i>, co-founder and CEO Heidi Zak shares how her team collected pre-launch data, built consumer trust in their produc ... Show More
26m 43s
Sep 2022
How Olivia Wilde’s Stylist Is Changing The Game
On today’s episode Erika talks to celebrity stylist, Karla Welch. Karla has styled the likes of Justin and Hailey Bieber, Olivia Wilde, Karlie Closs, Amy Poehler, Cindy Crawford, Sarah Paulson, Hailee Steinfeld, Felicity Jones and much more. In addition to her styling, Karla is a ... Show More
59m 57s
May 2022
Delivering a Personalized Shopping Experience with AI
THE YES, a shopping app for fashion brands, uses a sophisticated algorithm to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. After launching the app in 2020, the founders must decide whether to continue developing the ... Show More
34m 27s
Sep 2024
Building a Profitable Clothing Brand on Shopify
<p>Join Alex Drexler, the founder of the New York City-based clothing brand Alex Mill, as he shares his journey of creating the perfect shirt. That single garment transformed his company into an iconic fashion label, a label that’s on Shopify. </p><p>Drexler and CEO Roxanne Stahl ... Show More
23m 47s
Feb 2019
The Future of Fashion Retail
Will online shopping and AI combine to kill the high street clothing store?Ed Butler gets himself digitally measured up in order to try on outfits in cyberspace, with the help of Tom Adeyoola, founder of virtual browsing business Metail. Meanwhile Julia Boesch - who runs Outfitte ... Show More
17m 27s
Jun 2021
One Founder's Playbook for Scaling an Ethically-Made Fashion Brand
<p>You'll learn from an entrepreneur how she built a sustainable, slow fashion-based clothing brand.  Buttercream Clothing is a slow fashion brand that ethically and locally produces comfortable and adorable size-inclusive garments. </p><p>For more on Buttercream Clothing and sho ... Show More
52m 22s
Feb 2023
Merchandising Lessons from a Victoria's Secret Executive
<p><span style="font-size: 10pt;">Today we're diving into the story of Kira Karmazin, a former VP of Merchandising for Carter's, Gap, and Victoria's Secret who took her knowledge of working at really high levels of fashion and the garment industry and started her own business, Ki ... Show More
40m 5s
Listen to millions of songs and podcasts on Anghami