logo
episode-header-image
Feb 2023
40m 5s

Merchandising Lessons from a Victoria's ...

Andrew Youderian | e-Commerce Entrepreneur
About this episode

Today we're diving into the story of Kira Karmazin, a former VP of Merchandising for Carter's, Gap, and Victoria's Secret who took her knowledge of working at really high levels of fashion and the garment industry and started her own business, KiraGrace.com. Not only has she been able to gain a better work-life balance through entrepreneurship, but she’s also built something incredibly cool at the same time.

Listen in as Kira discusses how she optimized for work-life balance through entrepreneurship, what might surprise you about the inner workings of fashion retail, and what she learned from her time at Victoria’s Secret. We also dive into what her small but mighty team looks like, how she has positioned and leveraged KiraGrace.com as a lifestyle brand, and where the opportunities lie in the fashion industry.

You can find show notes and more information by clicking here: https://bit.ly/3ZeqVKp

Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  

Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Up next
Aug 22
Shopify’s Chief Revenue Officer on the Shop Marketplace, How They’re Helping Stores Compete & What Tobi’s Really Like
What happens when one of the most powerful voices in eCommerce sits down for an unfiltered conversation? In this episode, I’m joined by Bobby Morrison, Chief Revenue Officer at Shopify. With decades of experience at the intersection of tech and commerce, he offers a rare inside l ... Show More
40m 47s
Aug 15
How Mastering Manufacturing Built a Business Requiring Zero Marketing
What happens when two car lovers bet on themselves—and win? In this episode, I’m joined by Amy and Dan Snyder of SPE Motorsport, the husband-and-wife team turning heads in the Ford performance world. From building their first parts in a garage to developing carbon fiber manifolds ... Show More
44m 19s
Aug 8
Focusing on Employee Happiness Almost Destroyed Taylor Holiday’s Business
What happens when your business hits a wall and the people who helped build it are no longer aligned with where it needs to go? In this episode, I’m joined by Taylor Holiday, CEO of Common Thread Collective, who gets candid about one of the most pivotal seasons in his company’s h ... Show More
54m 42s
Recommended Episodes
Jan 2024
SPI 747: How to Build a Six-Figure Brand in a Small Niche with Victoria Moll
#747 I say it all the time—the riches are in the niches! Today's guest, Victoria Moll of Contempo Coding, is the perfect example of someone taking this to the ultimate level. So listen in to hear how she became the leader in her tiny industry and built a six-figure business aroun ... Show More
41m 32s
May 2021
358: Pro-Product vs. Pro-Marketing: How Heidi Zak of ThirdLove Faced Off With Victoria’s Secret
Quitting her promising job at Google, Heidi Zak decided to take the plunge and launch ThirdLove, an ecommerce brand for women’s underwear. Today, thanks to Zak’s masterful approach to scaling, ThirdLove is the third biggest ecommerce lingerie brand in America with no signs of slo ... Show More
56m 41s
Mar 2023
10. Passion to Profit: Vintage Clothing
When this week's guest, a hospitality consultant and vintage aficionado, found her entrepreneurial dreams are in jeopardy due to the pandemic, she pivoted to a bold bartering strategy to keep her secondhand store afloat. Jelena Dancetovic is the GM and part owner of Retold, a sec ... Show More
47m 57s
Jul 2019
Purpose, Execution and Building a Successful Business - Ghizlan Guenez
Ghizlan Guenez is the Founder and CEO of The Modist, the world's first global e-commerce platform where luxury fashion brands are curated for women who dress modestly. The need to empower women through choice of attire stemmed from Ghizlan's own needs: working 14 years in private ... Show More
25m 13s
Jul 2023
Lululemon Athletica: The Athleisure Leader - [Business Breakdowns, EP.120]
This is Zack Fuss, an investor at Irenic Capital, and today we’re breaking down Lululemon Athletica. The Canadian company, founded by Chip Wilson in 1998, has grown from a pop-up store in a yoga class to a $45 billion apparel business. Along the way, it pioneered the trend of ath ... Show More
46m 29s
Feb 2024
127 | Lessons Learnt Balancing My Jewelry Business and My Corporate Job with Emily Wan
Are you working a corporate job and balancing your own jewelry business? Then this episode is for you! Today I'm chatting to one of my dear clients, Emily Wan, the founder of July Studio Creations. Emily shares her journey of starting her business during the lockdown period and h ... Show More
35m 23s
Apr 2024
Permission to Celebrate YOUR Wins in Entrepreneurship
All my fellow entrepreneurs out there - do you ever take a moment to soak in the fact that you’ve created a business, a product, or something that is out there making people’s lives better? I hope this episode is a reminder to do that, because Chris and I are taking this moment t ... Show More
23m 1s
Feb 2019
DFN PODCAST WITH ADELA ALONSO- EVERYTHING ABOUT FASHION BUYING.
In today´s podcast, you are going to learn everything about fashion buying with the creative consultant Adela Alonso. She has tons of years of experience doing precisely that not only in the Middle East but also in Europe and Asia. If this is a career path you thought you would l ... Show More
59m 56s
Jan 2022
328. From Taking the Leap from Adoption Journey to Business Growth with Erin Port of Simple Purposeful Living
Our female founder this week is Erin Port, the Founder of Simple Purposeful Living, and one of our Masterminders. She took her engaged readers as a blogger, and her informed background as a teacher, and created a product that would give her audience value.Erin represents another ... Show More
32m 55s
Mar 2024
Introducing: Big Business
Ever wondered how you build a business from scratch? Seven years ago Brittney Saunders started a business in her garage. Today it’s grown to an 8-figure empire with almost 60 employees, four retail shops and a booming online store.  Big Business is a brand new podcast from Nova P ... Show More
1 m