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May 2022
34m 27s

Delivering a Personalized Shopping Exper...

HBR Presents / Brian Kenny
About this episode
THE YES, a shopping app for fashion brands, uses a sophisticated algorithm to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. After launching the app in 2020, the founders must decide whether to continue developing the algorithm to deliver on the company’s customer value proposition or to focus the ... Show More
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