logo
episode-header-image
Jun 2024
16m 16s

Ins & Outs Of Powerful Product Marketing

I Hear Everything
About this episode
Anjali Yakkudi, VP, Product Marketing at Movable Ink, discusses Ins & outs of powerful product marketing. 
Up next
Jul 10
What's more important in the AI era: trust, traffic, or personalization?
AI is reshaping how websites build trust and drive conversions. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence that shows how digital content influences buyers across the path to purchase. We debate whether personalization, trust, or traffic mat ... Show More
4m 1s
Jul 9
If you could delete one category from the MarTech stack tomorrow, what would it be?
Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence connects digital properties to actual business outcomes. She breaks down why traffic matters less in the AI era, how trust ou ... Show More
3m 46s
Jul 8
What's one thing marketers still believe about websites that won't be true three years from now?
Websites are losing traffic in the AI era. Anda Gansca, Co-Founder and CEO of Knotch, an AI-powered content intelligence company, explains what marketers still get wrong about their digital properties. She breaks down why personalization can backfire and tip into the creepy facto ... Show More
3m 30s
Recommended Episodes
Jun 2025
Greylock Presents: The Intelligent Marketer
The Intelligent Marketer is a new podcast hosted by Greylock partner Mike Duboe and FERMAT CEO Rishabh Jain, about the intersection of AI, marketing, and commerce. In every episode, Mike & Rishabh talk with an expert guest about the future of artificial intelligence in marketing, ... Show More
44m 13s
May 2025
Beyond Hardware: How Lenovo's Marketing Team Drives Tech Innovation with AI
<p>AI innovation is transforming technology marketing by creating new product categories and revolutionizing how global brands approach customer engagement and internal operations.</p><br><p>In this episode of Marketing Vanguard, host Jenny Rooney sits down with <a href="https:// ... Show More
21m 17s
May 2023
Why Product Marketing is a Brand Superpower with Alexandria Snow
We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need.   With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effectiv ... Show More
37m 27s
Jun 2023
AI for Business: Use Cases and Trends
tail spinning
46m 18s
Aug 2024
The Secret to Marketing Success | Double Down on What Works
<p>In this eye-opening episode of the GaryVee Audio Experience,I sit down with Mo Said, a creative entrepreneur who founded the advertising agency, Mojo Supermarket. We dive into the changing landscape of advertising and marketing. our conversations challenge the traditional noti ... Show More
41m 23s
Mar 2022
The Product/Marketing Connection by Instacart VP of Brand & Marketing
<p>When Product and Marketing are working together, that is when truly successful products are made. <a href='https://productschool.com/instructor/Laura-Jones/?utm_campaign=202203-mkt_podcast_seasons-laura_jones&amp;utm_medium=social&amp;utm_source=buzzsprout&amp;utm_term=b2c_non ... Show More
28m 29s
Mar 2024
Product Marketing Strategy: How to Build Multi-Million Dollar Businesses
tail spinning
45m 17s
Aug 2023
The Role of Data-Driven Decisions
<p>Today&#39;s podcast features a talk I gave at a CMO dinner in Australia recently. We dive deep into the world of marketing, discussing many of the pain points and successes happening in the industry. I share my perspective on the role of data in decision-making and how it can ... Show More
42m 55s
Oct 2025
592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing
This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment. Key discussion points include: The real reason marketing sometim ... Show More
54m 47s
Aug 2023
Powerful Tips for Marketers of All Levels
<p>On this episode of the podcast, I share the Q&amp;A portion of my recent talk in Sydney, Australia for the Mindset Matters conference. I answered questions from the audience ranging from the future of digital marketing to the strategies that have consistently worked for me. On ... Show More
1h 7m