Gemma Mills is the Founder of JOMO Club, the UK's Leading Alcohol-Free Drinks Discovery Club. Founded in 2022, they’ve already sold over £1million of product via their Shopify store.
In this episode, Gemma shares how JOMO Club has evolved from a subscription discovery box into a wider eCommerce business. She also reveals how they use events, digital marketing and customer insight to keep growing as the market changes.
Hit PLAY to hear:
- 🚀 How JOMO Club grew beyond its subscription box
- 🔍 Why product discovery can become a powerful growth strategy
- 📈 How to adapt your eCommerce strategy as your market matures
- 🎪 5 ways to make your next eCommerce event more successful
- 💰 How to track the real ROI of in-person events
- 🔄 Why combining digital and physical touchpoints can drive growth
Key timestamps to dive straight in:
[04:48] Starting JOMO Club and eCommerce
[08:21] Running the business with family
[13:30] Transitioning to Virtual Events
[15:04] Engaging and effective trade show presence
[19:22] Setting up versatile event spaces
[22:14] Listen to Gemma’s Top Tips!
Full episode notes here: https://ecmp.info/616
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