Send us Fan Mail If AI keeps handing you generic, forgettable output, the tool usually isn’t the problem. You never taught it who you are, who you sell to, or how you sell. In this episode, Bill and Bryan get into the AI conversation everyone’s having. Their angle is a practical one: training your AI so it works the way you do. They start with the shift from ... Show More
Oct 12
Give Buyers an Experience, Not a Slideshow
Send us Fan MailTelling a buyer what it's like to work with you is like showing someone your vacation photos. They'll say "oh, that's nice." They won't feel a thing.Bill just got back from two weeks out West, including Death Valley and a 98-degree "cooling" pool. Showing his fami ... Show More
19m 35s
Oct 5
Sales Skill Atrophy, Part 2: The Comeback Plan
Send us Fan MailYour sales skills didn't disappear. They atrophied. And the fix isn't picking up where you left off, because the market moved while you weren't looking.In Part 2 of their series on sales skill atrophy, Bill Caskey and Bryan Neale shift from diagnosis to repair. Th ... Show More
25m 50s
Aug 2023
#195 - Leveraging your team to secure strategic deals (Brantley Berryhill, Head of Strategic Sales @ Atlan)
Our new Social Selling course with Sam McKenna is live! Save $50 during launch week, through October 25. Order here → Join the most tactical sales newsletter in the world: https://hubs.li/Q01YFCP90 FOUR ACTIONABLE TAKEAWAYS Use the team Slack channel to keep your internal resourc ... Show More
28m 12s
Jun 2025
Is Your Voice Helping You Sell—or Losing the Sale?
BOOT CAMP DALLAS: NOVEMBER 6–7, OMNI AT THE STAR GET DALLAS TICKETS: https://wastenoday.pro/DallasBC This isn’t a seminar. It’s a Boot Camp. Two days with Brian Burton and Dylan Moya: live role play, real objections, direct coaching, and a sales process you can run Monday morning ... Show More
1h 4m
Dec 2023
Cracking the Sales Code: Mastering the Psychology of Negotiation with Brian Will
In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM, and Brian Will, a sales and management consulting expert, discuss the psychology of sales and negotiation. They emphasize the importance of authenticity, active listening, and asking the r ... Show More
20m 55s
Dec 2022
#144 - Holding your customer accountable through your deal cycle (Marissa Bell, Director, Enterprise Sales @ Figma)
Our new Social Selling course with Sam McKenna is live! Save $50 during launch week, through October 25. Order here → Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS 3 ways to know you have a champion (influence & authorit ... Show More
33m 34s