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Dec 2022
33m 34s

126 (Sell): Holding your customer accoun...

Armand Farrokh & Nick Cegelski
About this episode

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FOUR ACTIONABLE TAKEAWAYS

  • 3 ways to know you have a champion (influence & authority): always willing to hop on a call, willing to bring in their boss, and able to set meetings with cross-functional teams.
  • In a team demo, use Slack/text for live internal communication and strategy.
  • Ideally, establish your executive calls 1:1. You’ll avoid deal fatigue and better understand their true priorities. 
  • Use PoCs to create urgency. Start them on a trial but ask for a legitimate commitment if they want to extend their usage.


PATH TO PRESIDENT’S CLUB

  • Director, Enterprise Sales @ Figma
  • Direct, Enterprise Sales @ Scoop Technologies, Inc
  • Global Accounts & Partnerships @ Dropbox
  • Account Executive @ BrightEdge


RESOURCES DISCUSSED

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