Cade Robertson is an entrepreneur, former bodybuilder and co founder of Informed Coaching with his partner Lily. He's 26, running a business doing six figures a month, and he's been building things since he printed 500 tickets and rented a club venue at fifteen years old.
We open with that story, and the version where his mum ends up manning the door at midnight so he can count the cash in the back room. From there we get into the qualities he still carries from his grandfather, the man who never talked about the work and just did it, and the conversation where Cade talks about him properly for the first time.
Cade is candid about the parts that don't make the highlight reel. The identity crisis of being "Cade the bodybuilder" and not knowing who he was without it, the binge cycles that came with it, the psychologist who helped him sort it, and why he thinks far more men go through this than ever say so out loud. He also shares the business version: the gym on the Central Coast that lost a lot of money, closing everything down to focus on one thing, and signing up with a business mentor the month he made $8,000, knowing he couldn't afford the next payment.
We get into what he'd tell anyone starting out, and he refuses to stretch it to five tips because there are only three. Speed above everything. No distractions. Hard work. Plus why he never gets angry at himself but always blames himself, why an A player will leave if you tolerate a C player, why he's proud his wages bill keeps growing, and the five year goal he gives at the end, which isn't about him at all.