Gabrielle Dolan, global expert in strategic storytelling on the power of storytelling in Communications. The best-selling author of eight books, including the latest - Story Intelligence: The Craft of Authentic Storytelling Made Smarter with AI, which debuted at number one in Australia and reached number one on Amazon's hot new releases in four different categories, says that we need to storytelling that helps us understand, remember, and retell messages better. Efficiency can get in the way of effectiveness, she argues, while authenticity over AI-generated content is still the goal in Comms. AI can be a storytelling coach, she says, but the best storytelling are always your unique, authentic stories.