Jonathan David Lewis, president of McKee Wallwork on rebuilding leadership in a trust recession. The author of three books including Brand vs Wild: Building Resilient Brands for Harsh Business Environments, and The Rebuilders: Daily Foundations for the Leaders We Need, he says that leaders must adopt a new playbook to address the workforce's increasing feelings of transactionality, futurelessness, and suffering (TFS). It is community, he argues, that defines identity, and leaders play a critical role in rebuilding relationships in a world where CEOs are the least trusted group in the workplace.