logo
episode-header-image
Jul 27
16m 37s

The People Who Taught Us Everything We K...

Bill Caskey and Bryan Neale: B2B Sales Trainers
About this episode
Send us Fan Mail Twenty years in this business means running into a lot of characters. This week Bill and Bryan riff on the people — bosses, clients, gatekeepers, baristas — who taught them something they never forgot, whether the lesson was about sales or just about being human. You'll hear about "Leisure Suit Larry," the grocery store manager who refused t ... Show More
Up next
Aug 3
Lessons We've Learned From Those We've Lost
Send us Fan MailEvery person you've worked with has a story you probably never asked about — and sometimes you don't find out until it's too late.In Part 2 of their series on the people of sales, Bill and Bryan honor a handful of people who shaped their careers — a neighbor and a ... Show More
17m 41s
Jul 6
Self-Scouting: The Mid-Year Sales Review Most Reps Skip
Send us Fan MailYou're six months into the year. Do you actually know what's working in your sales process — and what you quietly stopped doing back in February?Bill and Bryan borrow a trick from football coaches: self-scouting. Before the next game, coaches review their own film ... Show More
16m 31s
Jun 29
Say This, Not That: Why Precise Language in Sales Closes More Deals
Send us Fan MailImprecise language is quietly sabotaging your sales process — and most sellers don't even notice it happening. This week, Bill and Bryan dig into the art of precise communication and why "what they hear" matters more than "what you meant."Bryan shares a real examp ... Show More
20m 16s
Recommended Episodes
Dec 2023
Cracking the Sales Code: Mastering the Psychology of Negotiation with Brian Will
In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM, and Brian Will, a sales and management consulting expert, discuss the psychology of sales and negotiation. They emphasize the importance of authenticity, active listening, and asking the r ... Show More
20m 55s
Jun 2025
Is Your Voice Helping You Sell—or Losing the Sale?
Want to double your ticket average without being pushy? Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community — join today before the next live Q&A drops: https://www.skool.com/bluecollarcloser/about Join the Waste No Day! ... Show More
1h 4m
Jun 2024
The 7 Steps To Get People To Buy, With Cole Gordon
🚀 Grow faster—GUARANTEED—with AI, FixerWes, & the right tech stack.The Sales Whisperer® Inner Circle → https://FixerWes.com📬 Daily insights: https://thesaleswhisperer.com/daily💼 https://www.linkedin.com/in/thesaleswhisperer/🤖 Best CRM for your business: https://CRM.FixerWes.c ... Show More
31m 9s
Jun 2022
Create a Framework For Sales Success, With AJ Bruno
🚀 Grow faster—GUARANTEED—with AI, FixerWes, & the right tech stack.The Sales Whisperer® Inner Circle → https://FixerWes.com📬 Daily insights: https://thesaleswhisperer.com/daily💼 https://www.linkedin.com/in/thesaleswhisperer/🤖 Best CRM for your business: https://CRM.FixerWes.c ... Show More
1h 1m
Aug 2025
MBA2661 Everything You Need To Know About Sales
<p>Sales gets a bad rap. If the word makes you think of pressure, persuasion, or slick tactics, you’re not alone. But what if selling could actually feel… good?<br /><br />In this lesson, Omar shares a refreshing take on sales—one built on clarity, trust, and genuine connection. ... Show More
14m 45s
Oct 2025
Unlock Client Commitment With the Trial Close
Want to double your ticket average without being pushy? Get access to real-time sales training, scripts, and role-play coaching inside the Blue Collar Closer community — join today before the next live Q&A drops: https://www.skool.com/bluecollarcloser/about Join the Waste No Day! ... Show More
59m 20s
Jan 2017
67: [Sales] The Only sales guide you will ever need - Anthony Iannarino | Why powerful sales people diagnose the pain before prescribing the medication and how to do it
In this episode of 2000 books, we discuss the key mindsets and skill sets we need to have in order to improve our sales. 
42m 27s
Mar 2024
#62- The Reason to Buy
Welcome to another episode of the Natural Born Leader Podcast! In today's episode, I'm diving into a topic that's not just crucial for my sales team but for every entrepreneur out there. It's all about mastering the art of communicating your value proposition. Join me as I break ... Show More
10 m
Mar 2025
Enhancing Sales Skills
In this episode of "Accelerate Your Business Growth," host Diane Helbig welcomes sales leadership expert Charlie Locke to explore the intricacies of building successful sales teams. Charlie, known for co-founding SDR Nation with Michael Gagliano, discusses the persistent stigma a ... Show More
39m 27s